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  • Emotional Valueby Janelle Barlow; Dianna Maul

    Berrett-Koehler Publishers 2000; US$ 27.95

    Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their... more...

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