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Most popular at the top

  • Microeconomics for MBAsby Richard B. McKenzie; Dwight R. Lee

    Cambridge University Press 2010; US$ 88.00

    Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. more...

  • Why Popcorn Costs So Much at the Moviesby Richard B. McKenzie

    Springer New York 2008; US$ 27.99

    ?Richard McKenzie's latest book ?Why Popcorn Costs So Much at the Movies... and Other Pricing Puzzles? (Springer, 2008) is an absolute whiz to read and learn from, like his 1975 tour de force ?The New World of Economics?? I write to thank you for your most recent book which I have read and am rereading. It is wonderful. I use that term not because... more...

  • Predictably Rational?by Richard B. McKenzie

    Springer Berlin Heidelberg 2009; US$ 59.95

    Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM's Big Blue, and exercise the will power of Mahatma Gandhi,"... more...

  • HEAVY!by Richard B. McKenzie

    Springer Berlin Heidelberg 2011; US$ 27.95

    This book reveals surprising reasons for America's weight gain, and explores such consequences as higher fuel consumption and greenhouses gases, growing health insurance costs, reductions in the wages of heavy people, and reenforcement of rescue equipment. more...

  • New World of Economics: Explorations into the Human Experienceby Richard B. McKenzie; Gordon Tullock

    Springer Berlin Heidelberg 2012; US$ 79.95

    The updated and expanded 6th edition of this classic text continues the tradition of taking contrarian stands on important economic issues, bringing fresh insight to established economic concepts and principles and to many topics that are new to this edition. more...

  • Managing through Incentivesby Richard B. McKenzie; Dwight R. Lee

    Oxford University Press 1998; US$ 59.99

    Incentives are the most powerful tools executives can use to improve worker performance. This is particularly true in today's empowered workplace, where incentives can ensure that workers apply their initiative toward company goals. Now, in this groundbreaking book, Richard McKenzie and Dwight Lee show how to select the right incentives and how to... more...

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