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Most popular at the top
- HarperCollins 2011; US$ 17.99
?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
- HarperCollins 2009; US$ 12.74
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
- Random House Publishing Group 2010; US$ 13.98
BONUS: This edition contains a new afterword and a The Other Wes Moore discussion guide. The chilling truth is that his story could have been mine. The tragedy is that my story could have been his. Two kids named Wes Moore were born blocks apart within a year of each other. Both grew up fatherless in similar Baltimore neighborhoods and had... more...
- Course Technology PTR 2011; US$ 49.99
Crystal Reports 2011 is a powerful software tool for turning raw data into corporate decision-making information. End-users and report developers alike use Crystal Reports to extract and format information, and Crystal Reports is one of the most popular packages for corporate reporting. As powerful as it is, Crystal Reports is not known for having... more...
- Ebury Publishing 2012; US$ 22.55
Celebrating the 55th anniversary of The Sky at Night , this book collects and answers questions sent in by viewers. With sections on the solar system, the bizarre and unexplained, space missions, and more, this is an exciting journey into space for the novice astronomer and the lifelong stargazer alike. Discover how scientists work out the gravity... more...
- Open Road Media 2012; US$ 12.38
The New York Times bestseller, hailed as a ?powerful and epic story . . . the best account of infantry combat I have ever read, and the most significant book to come out of the Vietnam War? by Col. David Hackworth, author of the bestseller About Face In November 1965, some 450 men of the First Battalion, Seventh Cavalry, under the command... more...
- HarperCollins 2009; US$ 13.49
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...