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- Taylor & Francis 2012; US$ 69.99
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism... more...
- CABI 2010; US$ 145.00
Providing a synthesis of tourism as a source of injustice and as a means to address inequality throughout the world, this book addresses a wide range of interrelated forms of inequality and routes towards social justice. It includes relations of class, nation, ethnicity, race, gender, disability and age to social justice initiatives such as poverty... more...
- Taylor and Francis 2012; US$ 48.95
'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines * the role of advertising and its relationship with other aspects of tourism... more...
- Taylor and Francis 2007; US$ 125.00
New approaches to tourism study demonstrate a notable ?critical turn? ? a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies.... more...
- Taylor and Francis 2012; US$ 51.95
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding... more...
- Taylor and Francis 2012; US$ 57.95
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts... more...
- Taylor and Francis 2012; US$ 143.00
In today?s increasingly complex tourism environment, decision-making requires a rounded, well-informed view of the whole. Critical distance should be encouraged, consultation and intellectual rigour should be the norm amongst managers and there needs to be a radical shift in our approach to educating future tourism and hospitality managers and researchers.... more...