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Most popular at the top

  • ZAGby Marty Neumeier

    Pearson Education 2006; US$ 23.99

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author?s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional... more...

  • The Designful Companyby Marty Neumeier

    Pearson Education 2009; US$ 23.99

    Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need... more...

  • The Brand Gap, Revised Edition, Adobe Readerby Marty Neumeier

    Pearson Education 2005; US$ 23.99

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ?charismatic brand??a brand that customers feel is essential to their lives. In an entertaining two-hour read you?ll... more...

  • Metaskillsby Marty Neumeier

    Pearson Education 2012; US$ 22.99

    In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift?a shuddering gear-change from the familiar Industrial Age to the unfamiliar ?Robotic Age,? an era of increasing man-machine collaboration.   This change is creating the ?Robot Curve,? an accelerating... more...

  • The 46 Rules of Geniusby Marty Neumeier

    Pearson Education 2014; US$ 19.99

    Not since Strunk and White?s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, ?How can I innovate?? offers insightful guidance such as... more...

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