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  • Supermarket differentiation in the UKby Cornelia Obitz

    Diplomica Verlag 2009; US$ 49.90

    This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned... more...

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