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  • The Art of Selling to the Affluentby Matt Oechsli

    Wiley 2010; US$ 27.95

    This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide... more...

  • The Art of Selling to the Affluentby Matt Oechsli

    Wiley 2014; US$ 28.00

    Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order... more...

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