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  • Attitude Strengthby Richard E. Petty; Jon A. Krosnick

    Taylor and Francis 2014; US$ 113.95

    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there... more...

  • Attitudesby Richard E. Petty; Russell H. Fazio; Pablo Brinol

    Taylor and Francis 2012; US$ 95.00

    Social Psychologists have long recognized that people?s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior. However, the past decade has shown several new approaches to attitude measurement. This volume addresses all of these new techniques, as well as the new wave of implicit measures and... more...

  • Attitudes And Persuasionby Richard E Petty; John T Cacioppo

    Westview Press 1996; US$ 33.99

    This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper... more...

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