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  • Attitude Strengthby Richard E. Petty; Jon A. Krosnick

    Taylor and Francis 2014; US$ 113.95

    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there... more...

  • Attitudesby Richard E. Petty; Russell H. Fazio; Pablo Brinol

    Taylor and Francis 2012; US$ 54.95

    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people?s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. ... more...

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