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- Taylor and Francis 2014; US$ 210.00
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase.... more...
- Edward Elgar Publishing 2006; US$ 40.00
Trade Marks at the Limit is a collection of current, informed and original essays on different aspects of a topic that unites trade mark owners, practitioners and potential infringers alike ? the fine borderline that separates permitted use of another business?s trade mark from a use that constitutes trade mark infringement. more...
- Elsevier Science 2012; US$ 72.95
Bonds and Bands in Semiconductors deals with bonds and bands in semiconductors and covers a wide range of topics, from crystal structures and covalent and ionic bonds to elastic and piezoelectric constants. Lattice vibrations, energy bands, and the thermochemistry of semiconductors are also discussed, along with impurities and fundamental optical spectra.... more...
- Elsevier Science 2012; US$ 72.95
Physics of High-Tc Superconductors highlights the important experiments that provide insights on the concept of high-temperature superconductors. Composed of 11 chapters, this book covers the theories and materials of these superconductors. The opening chapters of this book deal with the concepts at the cutting edge of materials science and the technical... more...
- Wiley 2008; US$ 64.95
This book provides all the necessary information in a readable style that can be understood by anyone with even the most basic knowledge of mathematics Health Economics is ideal for all health professionals who are required to make policy decisions – including hospital managers, clinical directors and partners in family practices. It is suited... more...
- Greenwood Publishing Group 2001; US$ 125.00
This text systematically examines all of the US Supreme Court's substantive due process cases from 1897 to 1937 and finds that they do not support long-held beliefs about the Lochner Court. The Court struck down far fewer laws on substantive due process grounds than is generally believed. more...
- Taylor and Francis 2012; US$ 80.00
The second edition of this bestselling book, 'Return on Investment in Training and Performance Improvement Programs,' guides you through a proven, results-based approach to calculating the Return on Investment in training and performance improvement programs. Jack Phillips has composed user-friendly ROI calculations, plus: *ten post-program data... more...
- Knopf Doubleday Publishing Group 2010; US$ 13.00
On June 28, 1972 in a South Bronx subway station, John Skagen, a white off-duty policeman on his way home, suddenly and without apparent provocation, ordered James Richardson, a black man on his way to work, to get against the wall and put his hands up. Richardson had a gun, and the two exchanged shots. In the melee that followed, Skagen was fatally... more...