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Most popular at the top

  • Media Firmsby Robert G. Picard

    Taylor and Francis 2014; US$ 49.95

    Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements... more...

  • Media Product Portfoliosby Robert G. Picard

    Taylor and Francis 2005; US$ 44.95

    Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, more...

  • Digital Terrestrial Television in Europeby Allan Brown; Robert G. Picard

    Taylor and Francis 2004; US$ 56.95

    Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. This book gives the exhaustive details of the issues of this changeover in Europe and elsewhere. The rollo more...

  • Media Clustersby Charlie Karlsson; Robert G. Picard

    Edward Elgar Publishing 2011; US$ 40.00

    This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of... more...

  • The Internet and the Mass Mediaby Lucy Keung; Robert G. Picard; Ruth Towse

    SAGE Publications 2008; US$ 68.00

    This unique book investigates the impact of the Internet on the media industries and provides the first multi-disciplinary analysis of the changes it has brought to date and its likely future development more...

  • Policy and Marketing Strategies for Digital Mediaby Yu-li Liu; Robert G. Picard

    Taylor and Francis 2014; US$ 125.00

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature... more...

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