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Most popular at the top

  • The Business Plan Workbookby Colin Barrow; Paul Barrow; Robert Brown

    Kogan Page 2015; US$ 39.95

    One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development.Based on methodology developed at... more...

  • Experiential Learningby Colin Beard; John P Wilson

    Kogan Page 2006; US$ 49.95

    Focuses on experiential learning and various types of learning that employ activity-based experience. Based on theoretical underpinning, and making use of examples and guidance for successful implementation, this book enables readers to unlease some of the more potent ingredients of learning through experience. more...

  • The Strategic Planning Workbookby Neville Lake

    Kogan Page 2012; US$ 39.95

    A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan. more...

  • Customer Innovationby Marion Debruyne

    Kogan Page 2014; US$ 39.95

    A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...

  • Fundamentals of Risk Managementby Paul Hopkin; Institute of Risk Management

    Kogan Page 2014; US$ 70.00

    Fundamentals of Risk Management provides a comprehensive introduction to the subject of commercial and business risk, examining the key components of risk management and its application. With relevant examples for both the private and public sector, this third edition is completely aligned to ISO 31000 and provides enhanced best practice advice on... more...

  • The Responsible Leaderby Tim Richardson

    Kogan Page 2015; US$ 24.95

    Responsibility as a leader is the ability to respond quickly to a complex and changing business environment. It means using values to make decisions that not only affect brand trust and corporate reputation, but impact upon employees and the wider community. In today's increasingly interconnected world, it is more important than ever that managers... more...

  • Chartered Public Relationsby Stephen Waddington

    Kogan Page 2015; US$ 49.95

    Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide... more...

  • Customer-Centric Marketingby Neil Richardson; Jon James; Neil Kelley

    Kogan Page 2015; US$ 24.95

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...

  • Key Account Managementby Peter Cheverton

    Kogan Page 2015; US$ 49.95

    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key... more...

  • Green Logisticsby Alan McKinnon; Michael Browne; Anthony Whiteing; Maja Piecyk

    Kogan Page 2015; US$ 60.00

    As concern for the environment rises, companies must take more account of the external costs of logistics associated mainly with climate change, air pollution, noise, vibration and accidents. Leading the way in current thinking on environmental logistics, Green Logistics provides a unique insight on the environmental aspects of logistics. Edited by... more...