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A Quick Start Guide to Social Media Marketing
Kogan Page 2010; US$ 0.99For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios. more...
The Business Plan Workbook
Kogan Page 2012; US$ 39.95The Business Plan Workbook is the definitive guide to researching, writing up and presenting a winning business plan, supported by real-life examples of successful plans from entrepreneurs and larger businesses. more...
The Leadership Skills Handbook
Kogan Page 2012; US$ 24.95The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. Most leadership books try to answer the question 'what is good leadership?' this book asks 'how can you learn to lead?' and then, based on research with over a thousand leaders, it provides over 50 vital attributes... more...
Organizational Behaviour
Kogan Page 2013; US$ 64.99Organizational Behaviour bridges the gap between OB and HRM, and the interrelated nature of these fields of study that are more often than not treated separately. It helps the reader to relate the OB canon to their experiences in the world of work and organizations and prompts them to question the way relationships around employment are... more...
Make Your Brain Work
Kogan Page 2013; US$ 19.99Everyone wants to be more effective at work and to get maximum impact from minimum effort. Make Your Brain Work shows you how to do this, using the latest insights from neuroscience about how our mind works and what really makes us tick. Author Amy Brann is an expert in brain science, but you don't have to be: she has distilled the key findings you... more...
Market Research in Practice
Kogan Page 2004; US$ 32.50This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...
International Logistics Supply Chain Outsourcing
Kogan Page 2007; US$ 80.00A guide to the use of outsourcing logistics and supply chain operations. It includes a review of the market, an assessment of the major providers, a description of the main services available and a consideration of the key drivers for outsourcing. It examines the detailed framework for the selection of a suitable service provider. more...
Goal Directed Project Management
Kogan Page 2009; US$ 49.95This newly updated fourth edition of Goal Directed Project Management - one of the most influential books written on project management - incorporates a new chapter focusing on how GDPM methods can be applied to financial control of projects. more...
The Leadership of Muhammad
Kogan Page 2010; US$ 19.95The Leadership of Muhammad is a study of the life story and leadership skills of the Prophet. John Adair served with a Bedouin regiment in the Arab Legion and this book is full of the fascinating detail of Bedouin culture, highlighting the key leadership skills displayed by Muhammad. more...
Ultimate Aptitude Tests
Kogan Page 2012; US$ 19.95The second edition of Ultimate Aptitude Tests is the biggest book of its kind. Boasting over 1000 questions with new detailed explanations, it provides essential practice for candidates who are facing recruitment and selection tests. more...









