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Exploring IBM e-Business Software
Maximum Press 2003; US$ 44.95This detailed look at IBM?s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure... more...
Internet Marketing for Information Technology Companies
Maximum Press 2001; US$ 26.95While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising... more...
Exploring IBM eServer zSeries and S/390 Servers
Maximum Press 2002; US$ 47.95Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products?Linux, VSE, MVS, VM, AIX, and Open Edition?are now available for the zSeries and are fully explained, as are critical business issues such as cost... more...
Marketing on the Internet
Maximum Press 2002; US$ 31.50This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate... more...
Protect Your Great Ideas for Free!
Maximum Press 2006; US$ 23.95Aimed at businesses that thrive on idea capital, this primer on intellectual property law spells out the easy and important steps to take to protect ideas such as brands, recipes, inventions, or artwork. In an increasingly competitive business world, companies live or die by the freshness and power of their ideas; protecting these works is not complicated... more...
3G Marketing on the Internet
Maximum Press 2007; US$ 26.95For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed,... more...
Podcasting for Profit
Maximum Press 2007; US$ 31.45In 10 steps, this podcasting business strategy presents guidelines for developing a podcasting concept, building an audience, and turning a hobby into income through sponsorships, advertising, and online sales of products and services. Along with a proven plan for turning passion into profit, readers get a complete starter kit of podcasting software... more...
101 Ways to Promote Your Tourism Business Web Site
Maximum Press 2008; US$ 33.95Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including... more...
101 Ways to Promote Your Real Estate Web Site
Maximum Press 2008; US$ 35.95An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency?s or individual agent?s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website... more...
Business-to-Business Internet Marketing
Maximum Press 2008; US$ 31.45Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website... more...









