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  • Statistical Modeling and Analysis for Database Marketing:by Bruce Ratner

    Chapman & Hall/CRC 2003; US$ 99.95

    This expert compilation delivers a collection of successful database marketing methodologies for big data. It offers solutions to common problems in the database marketing industry, focusing on the needs of data analysts and data miners. The quantitative techniques described marry traditional statistical methodologies with new machine learning methods.... more...

  • Adaptive Design Methods in Clinical Trialsby Shein-Chung Chow

    Chapman & Hall/CRC 2006; US$ 99.95

    One of the first books on the topic, Adaptive Design Methods Clinical Trials presents the principles and methodologies in adaptive design and analysis that pertain to adaptations made to trial or statistical procedures based on accrued data of ongoing clinical trials. The book also offers a well-balanced summary of current regulatory perspectives,... more...

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