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Dearborn Trade Publishing

Most popular at the top

  • Manufacturing Worksby Fred Zimmerman; Dave Beal

    Dearborn Trade Publishing 2002; US$ 29.95

    America's manufacturing drives the country's prosperity because of its size, its ability to generate innovation and value, its importance to national security, its role in meeting people's needs, and the dignity it provides 17 million American workers. more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Always Think Bigby Jim McIngvale; John Ivancevich; Thomas Duening

    Dearborn Trade Publishing 2002; US$ 22.00

    By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. more...

  • Beyond the Brandby John Winsor

    Dearborn Trade Publishing 2004; US$ 25.00

    Learn what some of the most forward-thinkng companies today - from Hewlett-Packard to Nike - do to develop aggressive, innovative growth. more...

  • Cause Marketingby Joe Marconi

    Dearborn Trade Publishing 2002; US$ 25.00

    Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability more...

  • Cowboys and Dragonsby Charles Lee

    Dearborn Trade Publishing 2003; US$ 27.00

    Bicultural businessman Charles Lee outlines the traditional, social, political, and economic factors affecting Chinese and American business environments, deconstructing the myths of the "cowboy" and the "dragon." more...

  • Design for Six Sigmaby Subir Chowdhury

    Dearborn Trade Publishing 2002; US$ 17.95

    The five-step process of Design for Six Sigma (DFSS) is explained here in accessible language for managers and practitioners across all functions. The book opens with an introduction on DFSS and a review of its predecessor, then explains roles employees fill in DFSS projects and how they're implemented, and describes each phase of the five-step process... more...

  • Engaging Leaderby Ed Gubman

    Dearborn Trade Publishing 2003; US$ 25.00

    Examining the highly successful methods of coaching greats Lou Piniella, Dennis Green, Phil Jackson, Scotty Bowman, and many others, The Engaging Leader helps today's business leaders learn to build on their strengths, focus on the long term potential of employees, hold themselves accountable, take risks, and develop superb communications with team... more...

  • Fast Growthby Laurence G. Weinzimmer

    Dearborn Trade Publishing 2000; US$ 25.00

    Fast growth is the rage today. Executives at companies of every size today are pressured to forge growth opportunities that reap huge rewards in short time spans. With the right mind-set and a clear understanding of where opportunities lurk, companies of every size can become growth champions. more...

  • From Selling to Servingby Lou Cassara

    Dearborn Trade Publishing 2004; US$ 25.00

    Many people in advisory roles-financial representatives, attorneys, brokers and bankers are at crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships. more...