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Dearborn Trade Publishing

Most popular at the top

  • Blue?s Clues for Successby Diane Tracy

    Dearborn Trade Publishing 2002; US$ 22.00

    The story of the world's #1 preschooler show clues you in on its secrets for success. Go "backstage" and learn how a children's animated television show became a multi million dollar enterprise. Blue's Clues for Success: The 8 Secrets Behind a Phenomenal Business reveals proven strategies you can apply to achieve success in your own company, team,... more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

  • Essential New Manager?s Kitby Florence Stone

    Dearborn Trade Publishing 2003; US$ 19.95

    In The Essantial New Manager's Kit, Stone describes state of the art of mentoring, focusing on both information relationships as well as the numerous structured programs, from IBM to MTV to JP Morgan Chase. She also includes assessment tools, checklists, templates, case studies, and tips. more...

  • How to Sell More Stuffby Steve Smith

    Dearborn Trade Publishing 2004; US$ 22.95

    Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike... more...

  • Legendary Brandsby Laurence Vincent

    Dearborn Trade Publishing 2002; US$ 27.00

    Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship. more...

  • Making Diversity Workby Sondra Thiederman

    Dearborn Trade Publishing 2003; US$ 25.00

    Litigation. Costly turnover. Lost business. Discrimination. These are the penalties workplace bias exacts from American business-penalties that companies cannot afford to pay. Calling on her 25 years of experience in the field, diversity expert Dr. Sondra Thiederman has found a way to prevent these losses by providing executives and managers with a... more...

  • Marketing to the Campus Crowdby David A. Morrison

    Dearborn Trade Publishing 2004; US$ 25.00

    Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels,... more...

  • Outsourcing Revolutionby Michael Corbett

    Dearborn Trade Publishing 2004; US$ 25.00

    Business process outsourcing (BPO) is one of the very few business tools available to managers with the power to fundamentally transform their organizations. Done on a global scale, BPO enables companies to simultaneously reengineer their existing operations, create a more flexible and adaptable organizational structure, and tap the best minds in the... more...

  • Prime Solutionby Jeff Thull

    Dearborn Trade Publishing 2004; US$ 25.00

    A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...