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Dearborn Trade Publishing

Most popular at the top

  • Storyselling for Financial Advisorsby Scott West; Mitch Anthony

    Dearborn Trade Publishing 2000; US$ 30.00

    Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of... more...

  • Emotionally Intelligent Financial Advisorby Hendrie Weisinger

    Dearborn Trade Publishing 2004; US$ 22.00

    The Emotionally Intelligent Financial Advisor is based on groundbreaking work by a leading authority from the financial services industry. What makes a financial advisor a top producer? Research indicates that the answer is emotional intelligence: the ability to use your emotions, moods, and feelings, and those of others, to work for you. more...

  • You Need to Be a Little Crazyby Barry Moltz

    Dearborn Trade Publishing 2003; US$ 18.95

    Advice about starting a business never sounded like this! Beginning with "must be crazy," serial entrepreneur and angel investor Barry Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. more...

  • Always Think Bigby Jim McIngvale; John Ivancevich; Thomas Duening

    Dearborn Trade Publishing 2002; US$ 22.00

    By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. more...

  • Beyond the Brandby John Winsor

    Dearborn Trade Publishing 2004; US$ 25.00

    Learn what some of the most forward-thinkng companies today - from Hewlett-Packard to Nike - do to develop aggressive, innovative growth. more...

  • Cause Marketingby Joe Marconi

    Dearborn Trade Publishing 2002; US$ 25.00

    Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability more...

  • Cowboys and Dragonsby Charles Lee

    Dearborn Trade Publishing 2003; US$ 27.00

    Bicultural businessman Charles Lee outlines the traditional, social, political, and economic factors affecting Chinese and American business environments, deconstructing the myths of the "cowboy" and the "dragon." more...

  • Design for Six Sigmaby Subir Chowdhury

    Dearborn Trade Publishing 2002; US$ 17.95

    The five-step process of Design for Six Sigma (DFSS) is explained here in accessible language for managers and practitioners across all functions. The book opens with an introduction on DFSS and a review of its predecessor, then explains roles employees fill in DFSS projects and how they're implemented, and describes each phase of the five-step process... more...

  • Engaging Leaderby Ed Gubman

    Dearborn Trade Publishing 2003; US$ 25.00

    Examining the highly successful methods of coaching greats Lou Piniella, Dennis Green, Phil Jackson, Scotty Bowman, and many others, The Engaging Leader helps today's business leaders learn to build on their strengths, focus on the long term potential of employees, hold themselves accountable, take risks, and develop superb communications with team... more...

  • Fast Growthby Laurence G. Weinzimmer

    Dearborn Trade Publishing 2000; US$ 25.00

    Fast growth is the rage today. Executives at companies of every size today are pressured to forge growth opportunities that reap huge rewards in short time spans. With the right mind-set and a clear understanding of where opportunities lurk, companies of every size can become growth champions. more...