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Dearborn Trade Publishing

Most popular at the top

  • A Guide to Capital Gains Tax Alternativesby Richard T Williamson

    Dearborn Trade Publishing 2003; US$ 19.95

    Through case studies and actual client transactions, Selling Real Estate without Paying Taxes discusses basic tax deferral methods for new property investors, as well as introducing some uncommon and complex techniques that the seasoned real estate investor/agent may not have considered. more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Always Think Bigby Jim McIngvale; John Ivancevich; Thomas Duening

    Dearborn Trade Publishing 2002; US$ 22.00

    By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. more...

  • Beyond the Brandby John Winsor

    Dearborn Trade Publishing 2004; US$ 25.00

    Learn what some of the most forward-thinkng companies today - from Hewlett-Packard to Nike - do to develop aggressive, innovative growth. more...

  • Brandscendenceby Kevin A. Clark

    Dearborn Trade Publishing 2004; US$ 23.00

    In Branscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essentials elements enduring brands must manage. more...

  • Cause Marketingby Joe Marconi

    Dearborn Trade Publishing 2002; US$ 25.00

    Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability more...

  • Cowboys and Dragonsby Charles Lee

    Dearborn Trade Publishing 2003; US$ 27.00

    Bicultural businessman Charles Lee outlines the traditional, social, political, and economic factors affecting Chinese and American business environments, deconstructing the myths of the "cowboy" and the "dragon." more...

  • Credibility Marketingby Larry Chambers

    Dearborn Trade Publishing 2001; US$ 18.95

    In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. more...

  • Design for Six Sigmaby Subir Chowdhury

    Dearborn Trade Publishing 2002; US$ 17.95

    The five-step process of Design for Six Sigma (DFSS) is explained here in accessible language for managers and practitioners across all functions. The book opens with an introduction on DFSS and a review of its predecessor, then explains roles employees fill in DFSS projects and how they're implemented, and describes each phase of the five-step process... more...

  • Engaging Leaderby Ed Gubman

    Dearborn Trade Publishing 2003; US$ 25.00

    Examining the highly successful methods of coaching greats Lou Piniella, Dennis Green, Phil Jackson, Scotty Bowman, and many others, The Engaging Leader helps today's business leaders learn to build on their strengths, focus on the long term potential of employees, hold themselves accountable, take risks, and develop superb communications with team... more...