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Brands and Branding
Economist Books 2003; US$ 32.00Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits... more...
Business Consulting
Economist Books 2005; US$ 31.98A guide for those using or planning to use business consultants - and for consultants themselves. more...
Business Ethics
Economist Books 2001; US$ 20.00This book builds on a survey done by the London Business School with Arthur Anderson and work done by other organisations, and reviews the issues and provides a practical framework for businesses to ensure that their ethics meet standards that enhance their reputation and performance. more...
Business Miscellany
Economist Books 2006; US$ 9.99Talking about aspects of business, this title covers: the world's most valuable brands; admired companies; what chief executives get paid; games directors play; notable bankruptcies; famous bubbles that burst; business blunders; business rogues; the utter awfulness of jargon used in business; and advice on business etiquette around the world. more...
Business Strategy
Economist Books 2003; US$ 16.67Tools, tactics and techniques for making strategic decisions in business today. more...
China's Stock Market
Economist Books 2003; US$ 20.00An overview of one of the world's fastest growing and most important stock markets. more...
Dealing with Financial Risk
Economist Books 2004; US$ 20.00Good risk management requires a constant sharpening of one's awareness to new risks and to the probabilities of different outcomes. This guide will increase the reader's risk awareness, by presenting concepts in a simple and entertaining way, and by explaining the endeavours, mistakes and successes of others. more...
Emerging Markets
Economist Books 2004; US$ 20.00This book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experiences, it analyses the strategic lessons for those planning to enter or who are already operating in emerging markets. more...
Essential Director
Economist Books 2003; US$ 10.99Everything you need to know about corporate governance and being a director. more...
Essential Economics
Economist Books 2004; US$ 10.99Following an introduction entitled 'Joy of Economics', which explains what economics is about, its strengths and shortcomings and the challenges facing economists today, the bulk of the book is an expansive A-Z with several hundred entries that explain the essentials of economics. more...









