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Most popular at the top

  • Business Management Toolsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Tips, tools and skills for managers. Wide ranging and comprehensive contents of interest to managers at all levels anywhere in the world! Broad categories include: Management, leadership, planning Management functions Competent first line management The evolution of global enterprise Management skills The Management Plan Human Resources... more...

  • Sponsorshipsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Sponsorship decisions are major purchasing decisions for potential sponsors that involve careful consideration Finding sponsors and selling sponsorships is a difficult task at any time. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicised entity. If... more...

  • Small Business Managementby Rodney Overton

    Martin Books 2007; US$ 24.95

    Small Business Management is really about turning your products and services into cash, maximising your profits, providing an adequate return on investment and creating a business which can be sold for capital gains at a future date. To achieve this means providing appropriate attention to myriad details! Good managers do it more effectively than... more...

  • Sales Management by Rodney Overton

    Martin Books 2007; US$ 24.95

    Issues for Sales Managers, business owners and those likely to assume the role of managing a sales team, such as recruiting, motivating, creating and leading a sales team. Overviews the skills required to successfully manage a sales team, and how to maximise, control and measure their performance and set budgets and territories. Includes: The... more...

  • Marketing Simplifiedby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...

  • Leadership in the new millenniumby Rodney Overton

    Martin Books 2007; US$ 24.95

    Revised and enlarged version of earlier Leadership titles. What is leadership? Are you a good leader? Leadership in Australia. Discusses a wide range of leadership issues and contains a number of quizzes and checklist to appraise and improve your leadership skills. Leadership is a most challenging and difficult form of work. Some appear to be naturals... more...

  • Customer Serviceby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explores various methods of improving, measuring and providing Customer Service in your organisation without spending a lot of money. This book will help your organisation to retain existing clients, win extra sales, customers and market share, and be a SERVICE leader. What does your customer expect and want? Service strategy options... more...

  • Commercialise Your Ideasby Rodney Overton

    Martin Books 2007; US$ 24.95

    Includes finding an investor or Business Angel for your business. An easy to use book intended for people at all levels who have an interest in turning their ideas into commercial reality Contents include: Turning ideas into reality Making money and obtaining a realistic return on investment Intellectual property Where do I start? Describes... more...

  • Business Planning for Successby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book, Business Planning for Success, is intended as an aid and prompt for those who wish to write their own Business Plan. Developing a Business Plan will force you to think through some important issues that you may not otherwise consider - a cathartic process. Your plan will become a valuable tool as you set out to raise money for your business... more...

  • FINDING NEW BUSINESSby Rodney Overton

    Martin Books 2007; US$ 24.95

    Finding business is the first step in the sales process - and without a sale nothing much will happen in any business. And of course without sales no business will be able survive for very long. Every business organisation and sales person needs to be constantly prospecting for new business and new customers. Details around 200 cost effective methods... more...