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Most popular at the top

  • STARTING AND MANAGING YOUR OWN BUSINESSby Rodney Overton

    Martin Books 2007; US$ 24.95

    Starting your own a successful business, and then managing to ensure both profit and growth, can be very exciting and stimulating. At the same time it can be fraught with untold perils and dangers. The results of success can be great, even immense, though the risk of failure is always very close at hand. This book is especially aimed at those thinking... more...

  • BUSINESS COMMUNICATIONby Rodney Overton

    Martin Books 2007; US$ 24.95

    An easy to understand look at different communication issues and methods. A communication model, listening, body language, non verbal communication, open - closed questions, feedback, interviews, questionnaires. Contains case studies. Popular text book for colleges. Perfect bound, 190x250mm publication, 96 pages Contents include: Communication... more...

  • MARKETING ON A BUDGETby Rodney Overton

    Martin Books 2007; US$ 24.95

    An ideal reference book for people in any business looking for cost effective ways to market their business. Contains more than 60 case studies full of cost effective marketing tips. Also explains marketing theory, marketing plans, market segments, demo-graphics, and the four P's. What can you do to provide your business - large or small - with... more...

  • Business Management Toolsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Tips, tools and skills for managers. Wide ranging and comprehensive contents of interest to managers at all levels anywhere in the world! Broad categories include: Management, leadership, planning Management functions Competent first line management The evolution of global enterprise Management skills The Management Plan Human Resources... more...

  • Tenders and Proposals Made Simpleby Rodney Overton

    Martin Books 2007; US$ 24.95

    Tips and prompts to help you write a quality proposal which will get you noticed. Contains easy to use formats for completing a quality business proposal or tender. Explains the characteristics of a good proposal and the pitfalls. Also may other tips and prompts. Most people involved in a business organisation will have cause to write a detailed Tender,... more...

  • Sponsorshipsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Sponsorship decisions are major purchasing decisions for potential sponsors that involve careful consideration Finding sponsors and selling sponsorships is a difficult task at any time. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicised entity. If... more...

  • Sales Management by Rodney Overton

    Martin Books 2007; US$ 24.95

    Issues for Sales Managers, business owners and those likely to assume the role of managing a sales team, such as recruiting, motivating, creating and leading a sales team. Overviews the skills required to successfully manage a sales team, and how to maximise, control and measure their performance and set budgets and territories. Includes: The... more...

  • Retailingby Romilly Jones

    Martin Books 2007; US$ 24.95

    In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...

  • Marketing Simplifiedby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...

  • Improve Your Management Skillsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Managers are expected to perform four basic tasks in the successful running of their business - planning, leading, organising and controlling. In carrying out these activities they need to formulate strategies for success and to communicate those strategies to staff at all levels. This book is intended to provide stimulation for managers at any... more...