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Most popular at the top

  • Strategic Brand Management for B2B Marketsby Sharad Sarin

    SAGE India 2010; US$ 25.95

    This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen... more...

  • The Handbook of Competency Mappingby Seema Sanghi

    SAGE India 2007; US$ 29.95

    The Second Edition of this bestselling book is designed to help human resource. managers and professionals understand, develop, manage and map competencies within. their organizations. This reader-friendly book focuses on key issues that include:. - Understanding and developing competencies. - Integrating the competency framework within the HR system... more...

  • Urban Women in Contemporary Indiaby Rehana Ghadially

    SAGE India 2007; US$ 42.95

    Since the early 1990s, feminists in India have been rallying against integrating. the Indian economy into the world market, perceiving it as a phenomenon which. will lead to increased feminisation of poverty and the commodification of women. This anthology explores the impact of globalisation on Indian women and the struggle. for gender equality. Since... more...

  • Value Engineering Mastermindby Anil Kumar Mukhopadhyaya

    SAGE India 2009; US$ 19.95

    This jargon-free book demystifies all the concepts required for a well rounded understanding of the theory of Value Engineering (VE) and Value Engineering Certification Programmes. Value Engineering Mastermind: From Concept to Value Engineering Certification helps the readers to:. - Understand VE concepts. - Practise VE concepts and acquire the Society... more...

  • Asia 2050by Harinder S Kohli; Ashok Sharma; Anil Sood

    SAGE India 2011; US$ 84.95

    Asia is in the midst of a truly historic transformation. If it continues to grow on its recent trajectory, it could, by 2050, account for more than half of global GDP, trade and investment, and enjoy widespread affluence. Its per capita income could rise sixfold. It thus holds the promise of making some 4 billion Asians, hitherto commonly associated... more...

  • Advances in Cognitive Scienceby Narayanan Srinivasan; A K Gupta; Janak Pandey

    SAGE India 2008; US$ 39.95

    Since the coinage of the term by scientist H Christopher Longuet-Higgins in 1973,. Cognitive Science has become a fast growing field of study worldwide, comprising. cross-linkages of disciplines like psychology, neuroscience, computer science,. linguistics and philosophy. With contributions from eminent scientists from around. the globe, Advances in... more...

  • Adventures in Managementby Kenneth Abeywickrama

    SAGE India 2006; US$ 30.95

    Climbing mountains, crossing the dessert, exploring the polar ice…There. is as much adventure in managing a business as there is in physical feats of prowess. and endurance!. Adventures in Management is an insider’s view of corporate management. in developing countries. Highlighting the key differences between the developing. and developed... more...

  • Aesthetics in Marketingby Rajat K Baisya; G Ganesh Das

    SAGE India 2008; US$ 32.95

    A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry—consumer... more...

  • Agriculture in Developing Countriesby Keijiro Otsuka; Kaliappa Kalirajan

    SAGE India 2008; US$ 39.95

    Agriculture in Developing Countries: Technology Issues presents an experimental. approach of testing new possibilities and combinations to match the changes taking. place in the agricultural production environment of developing countries. While. emphasizing the importance of combining scientific and indigenous knowledge, this. book argues that sustained... more...

  • Anthropologists inside Organisationby Devi Sridhar

    SAGE India 2008; US$ 29.95

    Anthropologists Inside Organisations: South Asian Case Studies responds. to a shift in anthropology over the past decade towards working with and studying. organisations. This book brings together seven fresh case studies on how anthropologists. have negotiated the issues related to interacting with organisations. While providing. examples of how research... more...