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- Palgrave Macmillan 2012; US$ 17.99
The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your... more...
- Palgrave Macmillan 2014; US$ 25.99
With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb... more...
- Palgrave Macmillan 2014; US$ 24.99
Why do most growth companies stop growing? And what can their leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions, filling a void in the literature on innovation and growth strategy that has focused on either start-ups or large public companies. Growth companies are different. Their challenge is to transition from... more...
- Palgrave Macmillan 2009; US$ 32.99
In 2007, a series of events struck the economy like an earthquake. Leading academic Andrew Gamble provides a lively and readable guide to the events and consequences of the current global economic and political crises. He sets the crisis in historical context, explains why it has happened, analyzes the global cost and assesses possible solutions.... more...
- Palgrave Macmillan 2005; US$ 22.99
Climate change is one of the greatest threats that humankind faces in the twenty-first century. But while government and industry fail to act, this book argues, we could all work to reduce greenhouse gas emissions by 60%, the level necessary to halt the current trend according to the Intergovernmental Panel on Climate Change. Packed with provocative... more...
- Palgrave Macmillan 2007; US$ 24.99
The decline of infections, starvation, heart attack, and stroke has allowed people to reach extreme old age--and ushered in disability, dementia, and degenerative disease, with profound consequences for the self and society. In chapters echoing Dante's nine circles of hell, Dr. Guy Brown explores these vital issues at various levels, from the cell,... more...
- Palgrave Macmillan 2006; US$ 15.99
Lonesome George is a 5ft long, 200lb tortoise aged between 60 and 200. In 1971 he was discovered on the remote Galapagos island of Pinta, from which tortoises had supposedly been exterminated by greedy whalers and seal hunters. He has been at the Charles Darwin Research Station on Santa Cruz island ever since, on the off-chance that scientific ingenuity... more...