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Most popular at the top

  • Buddhism In Modern Worldby D.R. Jatava

    ABD Publishers 2007; US$ 40.00

    The book deals with Buddhism in view of what ails the modern world today. The threat of global nuclear destruction is a real possibility. What a mess the human race has landed itself in! The progress of science and technology has brought many comforts and luxuries to mankind, but at the same time, it has also endangered the human species because of... more...

  • Prospects & Problems of Environmentby Arvind Kumar

    ABD Publishers 2007; US$ 40.00

    The world of living beings has tremendous bearing on the environment and surrounding climate through activities of microorganisms, plants, animals and humans. On the other hand, environmental changes and occurrence greatly impact the living conditions of all living beings. Researchers have made studies as to how these impacts and influences be used... more...

  • Commerce & Business Management in Modern Worldby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    This book has been written with the aim of equipping readers with a comprehensive manual, which brings within its purview commerce and business administration in today's world. The focus of the book is centred upon the discussion and overview of the commercial work environment throughout the world, concentrating upon the principles, practices and... more...

  • Principles & Techniques of Businessby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    The book begins right from scratch-which means that right from the setting up of a business to handling its growth, expansion or failure to increasing the multifaceted scope to the ethical responsibility management, every step in the process has been detailed extensively, tracing its root to the very basics of business foundations. Emphasis has been... more...

  • E-Commerceby Santosh Mehrotra

    ABD Publishers 2007; US$ 40.00

    Electronic Commerce is simply the production, advertising, sale and distribution of goods and services via telecommunication and electronic media. Because internet is an open communication system, it creates a borderless environment for communication and trade. Rapidly increasing number of internet users worldwide has given tremendous impetus to e-commerce.... more...

  • Primary Health Care Policy Issues and Trendsby S. Nagen

    ABD Publishers 2006; US$ 40.00

    Health is a basic need along with food, shelter and education. The Health status of a Population is now considered an important indicator of development and health is increasingly being seen as a development issue rather than just Medical one. Health interventions can lead to economic growth and reduce inequity in developing countries. Health care... more...

  • Women and Human Rightsby Shilaja Nagendra

    ABD Publishers 2008; US$ 35.00

    Human rights are essential rights for dignified human existence encompassing rights for fulfilling basic needs as well as rights for adequate development of human personality. The proclamation of Universal Declaration of Human Rights by United Nations was epoch making opening initiatives to be taken by various countries for protection and upholding... more...

  • Investment Managementby Martina R. Noronha

    ABD Publishers 2008; US$ 40.00

    The present Study provides an Insight into the measurement of risk and return for profitable investment. It provides the investor with the choice of different kinds of securities and investments to suit the needs and risks taking abilities of an individual. The present study focuses on the analysis of different schemes of Mutual fund of the three different... more...

  • Media in 21 st Century: Freedom and Censorshipby S.N. Panday

    ABD Publishers 2007; US$ 40.00

    Censorship started as an accepted component of good government and was treated as an instrument of power. But in the modern World it is used to put restraint on freedom of expression and opinion by controlling the content of any or all communication media through constitutional, judicial, administrative, Financial or purely Physical measures.History... more...

  • Advertising and Consumer Behaviourby Himanshu Pant

    ABD Publishers 2007; US$ 40.00

    For decades the advertising business was dominated by large and full-service agencies. The advertising strategy for a national brand involved creating one or two commercials that could be run on network television, a few print ads that would run in general interest magazines, and some sales promotion support such as coupons or premium offers. Time... more...