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Most popular at the top

  • Theories of Communication and Mass Mediaby Namita Agrawal

    Book Enclave 2007; US$ 45.00

    The media for mass communication better known as mass media include those of printed word and picture, where appeal to the sense of sight (newspapers, magazines, books, pamphlets, direct mail, etc.), radio, which is aimed at the sense of sound, television and motion pictures, which appeal both to the visual and auditory senses. Among the varied agencies... more...

  • Elements of Fashion and Apparel Designingby Puneet Bansal

    Book Enclave 2008; US$ 45.00

    "The book is an attempt to give you the real flavour of the garment making industry. Hopefully a "reality check" about what a job feels like, especially in wholesale, manufacturing, designing, and private label product development. More jobs of the future, including buying, will require a working knowledge of the technicalities of apparel product development.... more...

  • Production and Operation Managementby Raj Bhadur

    Book Enclave 2008; US$ 45.00

    The book provides the basic framework for those opting for a career of specialisation as production manager is confronted with the task of analysing and forecasting the production needs, managing production activities, planning production requirements, making strategic production decisions etc. For the study of these problems a reference to the book... more...

  • Macro Economic Problemsby Raman K. Dave

    Book Enclave 2008; US$ 45.00

    Due to changing Nature of the functions of state, changes in the size and nature of modern Technology and production, increasing awareness towards economic development and social welfare and increase in the efforts for raising the Standards of living, nature and functions of all social sciences like Economics have undergone basic and vast changes.... more...

  • Handook of Media and Communicationby Sanjay Gaur

    Book Enclave 2007; US$ 45.00

    Present book Handbook of Media and Communication covers latest inforamtion, concepts, methods, approaches and technqiues related to various dimensions of communication, media and information management. The media of mass communication have long played a fundamental role in people's lives. The media inform, persuade, entertain, and even sell. Media... more...

  • Medical Tourism in Indiaby Sonali Kulkarni

    Book Enclave 2008; US$ 45.00

    "Medical tourism is the buzz in India. The materialistic western world is turning to the mystical land for solace. Ayurveda and yoga, the ancient sciences of India, now evince greater interest among health-conscious Indians as well as foreigners. Ayurveda is the science of living originated from the divine memory of "Lord Brahma" in... more...

  • Brand Managementby Sadhna Mallik

    Book Enclave 2009; US$ 45.00

    Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue... more...

  • Advertising, Marketing and Sales Managementby Jogender Mehta

    Book Enclave 2008; US$ 45.00

    Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.... more...

  • Quantum Mechanicsby Shivam Prabhakaran

    Book Enclave 2009; US$ 50.00

    Mechanics is the branch of Physics dealing with the effects of Forces on the motions of bodies. The world is composed of distinct elements, each possessing a definite position and velocity. These elements or particles interact with one another via forces which, in principle at least, can be completely known and whose effects can be allowed for exactly... more...

  • Modern Biotechnologyby R.K. Gupta

    Book Enclave 2008; US$ 45.00

    Biotechnology, in the simplest and broadest sense, is a series of enabling Technologies involving manipulation of living Organisms or their subcellular Components to provide their useful products, processes or services. Biotechnology is the term for a group of technologies that pursue the understanding and use of organisms and Biological processes... more...