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- Information Today, Inc. 2016; US$ 14.99
Marketers and brands are eager to cash in on the content marketing craze, but as EContent ?s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer?s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields... more...
- Information Today, Inc. 2010; US$ 27.95
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the processintroductory procedures, conducting the company, the ideal marketing methods, and maximizing research.... more...
- Information Today, Inc. 2010; US$ 15.95
Filled with up-to-date information on the newest technologiestexting, mobile applications, and social networksthis guide shows money-conscious web users how to make money and save big during a recession. Providing savvy advice and innovative ideas, this manual instructs how to locate hundreds of money-saving coupons and deals online, comparison shop... more...
- Information Today, Inc. 2011; US$ 23.95
In today?s global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topicespecially for counties, cities, census blocks, or any other substate areasmakes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and... more...
- Information Today, Inc. 2011; US$ 25.50
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at... more...
- Information Today, Inc. 2011; US$ 15.95
No matter what the goal might be, from financial management and vacation planning to finishing homework and keeping in touch, there are quality Web resources available for free that can help individuals and familiesif they know where to look. But who has time to find and evaluate them? This comprehensive, handy guide offers an easy shortcut to all... more...
- Information Today, Inc. 2001; US$ 23.95
Enormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible Web, when and how to use it, assessing the validity of the information, and the future of Web searching are topics covered... more...
- Information Today, Inc. 2002; US$ 19.95
As the Internet has become flooded with untrustworthy information, some of which is intentionally misleading or erroneous, this book teaches web surfers how inaccurate data can affect their health, privacy, investments, business decisions, online purchases, and legal affairs. Bringing together the world?s leading information-age observers, analysts,... more...
- Information Today, Inc. 2008; US$ 19.95
Addressing all levels of the corporate ladder, from customer service to the CEO, this business-savvy handbook explores "The Excellence Myth," revealing a new philosophy of excellence to help individuals and organizations reach their performance potential. Including both personal anecdotes as well as the results of a 23,000-participant study, the book... more...
- Information Today, Inc. 2011; US$ 19.95
In response to the increasing failure to successfully instruct through traditional conferences and learning environments, this comprehensive resource offers the first examination of, and guide to, the unconference? movement. Dissecting the impact of internet mob rule? on continuing education and training, this book shows how a new breed of digital... more...