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Information Today, Inc

Most popular at the top

  • The Invisible Webby Gary Price; Chris Sherman; Danny Sullivan

    Information Today, Inc. 2001; US$ 23.95

    Enormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible Web, when and how to use it, assessing the validity of the information, and the future of Web searching are topics covered... more...

  • Mob Rule Learningby Michelle Boule

    Information Today, Inc. 2011; US$ 19.95

    In response to the increasing failure to successfully instruct through traditional conferences and learning environments, this comprehensive resource offers the first examination of, and guide to, the "unconference? movement. Dissecting the impact of internet "mob rule? on continuing education and training, this book shows how a new breed of digital... more...

  • The Visible Employeeby Jeffrey M. Stanton; Kathryn R. Stam

    Information Today, Inc. 2006; US$ 19.95

    For business owners, managers, and IT staff interested in learning how to effectively and ethically monitor and influence workplace behavior, this guide is a roadmap to ensuring security without risking employee privacy or trust. The misuse of information systems by wired workers?either through error or by intent?is discussed in detail, as are possible... more...

  • Smart Servicesby Deborah C. Sawyer

    Information Today, Inc. 2002; US$ 23.95

    Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage.... more...

  • The Mobile Marketing Handbook, Second Editionby Kim Dushinski

    Information Today, Inc. 2012; US$ 23.99

    In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive... more...

  • Super Searchers on Mergers & Acquisitionsby Reva Basch; Jan Davis Tudor

    Information Today, Inc. 2012; US$ 19.99

    The sixth title in the Super Searchers series is a unique resource for business owners, brokers, appraisers, entrepreneurs, and investors who use the Internet and online services to research Mergers & Acquisitions (M&A) opportunities. Leading business valuation researcher Jan Davis Tudor interviews thirteen top M&A researchers, who share their secrets... more...

  • Web of Deceitby Anne P. Mintz; Amber Benham; Eli Edwards; Ben Fractenberg; Laura Gordon-Murnane; Cynthia Hetherington; Deborah A. Liptak; Meg Smith; Craig Thompson

    Information Today, Inc. 2012; US$ 23.95

    Skilled researchers, journalists, and subject experts have come together in this follow-up to Web of Deception to reveal important lessons for staying safe and retaining privacy online. In the wake of the social media popularity boom—epitomized by MySpace, eBay, and Craigslist and accelerating with Facebook and Twitter—the success of internet con... more...

  • The Mobile Marketing Handbookby Kim Dushinski

    Information Today, Inc. 2012; US$ 23.99

    In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive... more...

  • Face2Faceby David Lee King

    Information Today, Inc. 2012; US$ 19.99

    Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing—yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization... more...

  • Naked in Cyberspaceby Carole A Lane

    Information Today, Inc. 2002; US$ 23.99

    Surveying the types of personal records that are available on the Internet and through online services, this encyclopedic book explains how researchers find and use personal data, identifies the most useful sources of information about people, and offers advice for those with privacy concerns. Researchers will learn how to use online tools and databases... more...