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- Information Today, Inc. 2011; US$ 15.95
No matter what the goal might be, from financial management and vacation planning to finishing homework and keeping in touch, there are quality Web resources available for free that can help individuals and families—if they know where to look. But who has time to find and evaluate them? This comprehensive, handy guide offers an easy shortcut to all... more...
- Information Today, Inc. 2008; US$ 19.95
Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource... more...
- Information Today, Inc. 2002; US$ 23.95
Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage.... more...
- Information Today, Inc. 2012; US$ 23.99
In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive... more...
- Information Today, Inc. 1999; US$ 23.99
Competitive intelligence doesn?t just mean a trip to the local store to see the competition?s finished products?it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence... more...
- Information Today, Inc. 2010; US$ 27.95
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research.... more...
- Information Today, Inc. 2010; US$ 15.95
Filled with up-to-date information on the newest technologies—texting, mobile applications, and social networks—this guide shows money-conscious web users how to make money and save big during a recession. Providing savvy advice and innovative ideas, this manual instructs how to locate hundreds of money-saving coupons and deals online, comparison... more...
- Information Today, Inc. 2011; US$ 25.50
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at... more...
- Information Today, Inc. 2001; US$ 23.95
Enormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible Web, when and how to use it, assessing the validity of the information, and the future of Web searching are topics covered... more...
- Information Today, Inc. 2002; US$ 19.95
As the Internet has become flooded with untrustworthy information, some of which is intentionally misleading or erroneous, this book teaches web surfers how inaccurate data can affect their health, privacy, investments, business decisions, online purchases, and legal affairs. Bringing together the world?s leading information-age observers, analysts,... more...