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- Information Today, Inc. 2010; US$ 27.95
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research.... more...
- Information Today, Inc. 2001; US$ 23.95
Enormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible Web, when and how to use it, assessing the validity of the information, and the future of Web searching are topics covered... more...
- Information Today, Inc. 2007; US$ 15.95
According to a survey by the Travel Industry Association, 74 percent of all frequent travelers use the Internet to research, plan, and/or purchase travel services. But how do travelers remain up-to-date with new sites as well as hone the efficiency of their searches? This source presents a vast range of online travel-sites as well as savvy search... more...
- Information Today, Inc. 2012; US$ 23.99
In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive... more...
- Information Today, Inc. 2012; US$ 19.99
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing—yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization... more...
- Information Today, Inc. 2001; US$ 15.99
With a special focus on recent elections, this resource explains the social relevance of online democracy through various case studies. Among the topics explored are the emergence of online voting; how the Internet has drawn youth back into politics and the reinvention of political action; online privacy and how it will affect Internet politics; the... more...
- Information Today, Inc. 2010; US$ 15.95
Filled with up-to-date information on the newest technologies—texting, mobile applications, and social networks—this guide shows money-conscious web users how to make money and save big during a recession. Providing savvy advice and innovative ideas, this manual instructs how to locate hundreds of money-saving coupons and deals online, comparison... more...
- Information Today, Inc. 2011; US$ 25.50
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at... more...
- Information Today, Inc. 2002; US$ 19.95
As the Internet has become flooded with untrustworthy information, some of which is intentionally misleading or erroneous, this book teaches web surfers how inaccurate data can affect their health, privacy, investments, business decisions, online purchases, and legal affairs. Bringing together the world?s leading information-age observers, analysts,... more...
- Information Today, Inc. 2011; US$ 19.95
In response to the increasing failure to successfully instruct through traditional conferences and learning environments, this comprehensive resource offers the first examination of, and guide to, the “unconference? movement. Dissecting the impact of internet “mob rule? on continuing education and training, this book shows how a new breed of digital... more...