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- John Wiley & Sons, Ltd. 2003; US$ 69.95
Blackwell Publishing is delighted to announce that this book has been Highly Commended in the 2004 BMA Medical Book Competition. Here is the judges’ summary of this book: “This is a technical book on a technical subject but presented in a delightful way. There are many books on statistics for doctors but there are few that are... more...
- John Wiley & Sons, Ltd. 2009; US$ 73.99
Asymmetric synthesis has become a major aspect of modern organic chemistry. The stereochemical properties of an organic compound are often essential to its bioactivity, and the need for stereochemically pure pharmaceutical products is a key example of the importance of stereochemical control in organic synthesis. However, achieving high levels of stereoselectivity... more...
- John Wiley & Sons, Ltd. 1998; US$ 19.95
This work on organisation structure offers the idea of the 'fool' to help organizations out of the 'Jig of Despair'. It argues that the fool can play nine roles: satirist, alienator, contrarian, jester, midwife, mediator, mapper, confidante and truthseeker. This can lead to the 'New Fool Order'. more...
- John Wiley & Sons, Ltd. 2005; US$ 39.95
Robert Monks is known for his pursuit of ineffective management as a shareholder activist. He presents corporations as ever-changing systems of relationships between owners, managers, governments, customers and society, and shows success as the ability to manage these relationships. more...
- John Wiley & Sons, Ltd. 2010; US$ 1.50
Boost your online marketing ROI Attract website traffic and turn it into valuable customersMillions of people click on Google AdWords ads every day. This minibook explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your... more...
- John Wiley & Sons, Ltd. 2003; US$ 120.00
Mobile Messaging Technologies and Services provides an in-depth description of existing and forthcoming messaging services and underlying technologies. The Short Message Service (SMS) has been a tremendous success in the messaging roadmap and the recently introduced Enhanced Messaging Service (EMS), an application-level extension of SMS, is expected... more...
- John Wiley & Sons, Ltd. 2007; US$ 124.95
Winner of ‘BMA Book of the Year’ in 2004 Judges’ summary of the book: “This is a first-class text on the management of all aspects of the diabetic foot. It is a practical guide with information and advice, which is easy to access. It takes the reader through the natural history of the diabetic foot from the normal... more...
- John Wiley & Sons, Ltd. 2008; US$ 29.95
Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads... more...
- John Wiley & Sons, Ltd. 2003; US$ 29.95
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive... more...