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Wharton Digital Press

Most popular at the top

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • The Social Entrepreneur's Playbook, Expanded Editionby Ian C. MacMillan; James D. Thompson

    Wharton Digital Press 2013; US$ 9.99

    Available for the First Time: The Complete Social Entrepreneur?s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments of the year? ( ThinReads ) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship... more...

  • The Engaged Leaderby Charlene Li

    Wharton Digital Press 2015; US$ 9.99

    “Charlene Li practices what she teaches in The Engaged Leader : She is a master at listening, sharing, and engaging. This is a must-read for anyone who wants to develop connections that enable innovative ideas to emerge.? —Beth Comstock, Chief Marketing Officer, GE “Finally—a leadership book loaded with great ideas that you can read in one sitting!... more...

  • Baby Bustby Stewart D. Friedman

    Wharton Digital Press 2013; US$ 9.99

    Lean in. Opt out. Have it all. None of the above. A new book based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School?s Work/Life Integration Project, studied two generations of Wharton college students... more...

  • Brilliant Mistakesby Paul J. H. Schoemaker

    Wharton Digital Press 2011; US$ 9.99

    Named #1 Best Business Book of 2011, by Patriot-News PennLive.com If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a mistake... more...

  • Conversations on Successby Knowledge@Wharton; Mukul Pandya

    Wharton Digital Press 2015; US$ 4.99

    What if you could sit down with some of today?s most successful thought leaders? Now you can. Knowledge@Wharton has interviewed some of today?s leading thinkers about what success means to them. Conversations on Success: 6 Thought Leaders Redefine What It Means to Succeed , drawn from the archives of Knowledge@Wharton, includes interviews with:... more...

  • For the Winby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2012; US$ 9.99

    Take your business to the next level— for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research... more...

  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter?s new book For the Win in 2012, they referred to gamification as a “management craze.? Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... more...

  • The Immigrant Exodusby Vivek Wadhwa; Alex Salkever

    Wharton Digital Press 2012; US$ 9.99

    A 2012 ECONOMIST BOOK OF THE YEAR Many of the United States? most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions... more...

  • The Leader's Checklistby Michael Useem

    Wharton Digital Press 2011; US$ 9.99

    Named to The Washington Post ?s 2011 List of Best Leadership Books In this fast-reading and illuminating expanded edition of the bestselling Leader?s Checklist, world-renowned leadership expert Michael Useem deepens his examination of 15 mission-critical principles for leaders Based on the lessons from astonishing stories, solid research,... more...