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Wharton Digital Press

Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • For the Winby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2012; US$ 9.99

    Take your business to the next level— for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • The Leader's Checklistby Michael Useem

    Wharton Digital Press 2011; US$ 9.99

    Named to The Washington Post ?s 2011 List of Best Leadership Books In this fast-reading and illuminating expanded edition of the bestselling Leader?s Checklist, world-renowned leadership expert Michael Useem deepens his examination of 15 mission-critical principles for leaders Based on the lessons from astonishing stories, solid research,... more...

  • Brilliant Mistakesby Paul J. H. Schoemaker

    Wharton Digital Press 2011; US$ 9.99

    Named #1 Best Business Book of 2011, by Patriot-News –PennLive.com If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a... more...

  • The Immigrant Exodusby Vivek Wadhwa; Alex Salkever

    Wharton Digital Press 2012; US$ 9.99

    Vivek Wadhwa is director of research at the Center for Entrepreneurship and Research Commercialization and executive in residence at the Pratt School of Engineering, Duke University; vice president of innovation and strategy at Singularity University; fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; and... more...

  • Baby Bustby Stewart D. Friedman

    Wharton Digital Press 2013; US$ 9.99

    Stewart D. Friedman is the Practice Professor of Management at The Wharton School. In 1991, he founded both the Wharton Leadership Program, initiating the required MBA and undergraduate leadership courses, and the Wharton Work/Life Integration Project. While on leave from Wharton, from 1999 to 2001, he served as the senior executive responsible... more...

  • The Social Entrepreneur's Playbook, Expanded Editionby Ian C. MacMillan; James D. Thompson

    Wharton Digital Press 2013; US$ 9.99

    Available for the First Time: The Complete Social Entrepreneur?s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments of the year? ( ThinReads ) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship... more...

  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter?s new book For the Win in 2012, they referred to gamification as a “management craze.? Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... more...

  • The Customer of Tomorrowby Knowledge@Wharton; Barbara E. Kahn

    Wharton Digital Press 2015; US$ 4.99

    With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today?s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...