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Wharton Digital Press

Most popular at the top

  • For the Winby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2012; US$ 9.99

    Take your business to the next level for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research... more...

  • The Social Entrepreneur's Playbook, Expanded Editionby Ian C. MacMillan; James D. Thompson

    Wharton Digital Press 2013; US$ 9.99

    Available for the First Time: The Complete Social Entrepreneur?s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from one of the more unusual ebook...experiments of the year? ( ThinReads ) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • The Leader's Checklistby Michael Useem

    Wharton Digital Press 2011; US$ 9.99

    Named to The Washington Post ?s 2011 List of Best Leadership Books In this fast-reading and illuminating expanded edition of the bestselling Leader?s Checklist, world-renowned leadership expert Michael Useem deepens his examination of 15 mission-critical principles for leaders Based on the lessons from astonishing stories, solid research,... more...

  • Brilliant Mistakesby Paul J. H. Schoemaker

    Wharton Digital Press 2011; US$ 9.99

    Named #1 Best Business Book of 2011, by Patriot-News PennLive.com If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a mistake... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Financial Literacy for Managersby Richard A. Lambert

    Wharton Digital Press 2012; US$ 9.99

    The language of business In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need. In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting... more...

  • Why Good People Can't Get Jobsby Peter Cappelli

    Wharton Digital Press 2012; US$ 9.99

    Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work. Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students... more...

  • The Immigrant Exodusby Vivek Wadhwa; Alex Salkever

    Wharton Digital Press 2012; US$ 9.99

    A 2012 ECONOMIST BOOK OF THE YEAR Many of the United States? most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions... more...

  • Leading Successful Changeby Gregory P. Shea; Cassie A. Solomon

    Wharton Digital Press 2013; US$ 9.99

    Why do as many as 75% of change initiatives fail? We live in an era where constant change is the norm rather than the exception. Given globalization, increased competition, and constant technological turnover, no organization can run in place: change is not optional. However, the sad fact is that the vast majority of change efforts fail. As... more...