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Wharton Digital Press

Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • For the Winby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2012; US$ 9.99

    Take your business to the next level— for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research... more...

  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter?s new book For the Win in 2012, they referred to gamification as a “management craze.? Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... more...

  • The Customer of Tomorrowby Knowledge@Wharton; Barbara E. Kahn

    Wharton Digital Press 2015; US$ 4.99

    With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today?s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...

  • Mastering MOOCsby Knowledge@Wharton; Karl Ulrich

    Wharton Digital Press 2015; US$ 9.99

    How business professionals are using MOOCs to further their careers and help their companies and teams succeed Since first making headlines in 2011, hundreds of universities across the world have begun offering thousands of MOOCS, or massive open online courses, to millions of students around the world. While researchers are still looking at... more...

  • The Road to Cubaby Knowledge@Wharton; Mauro F. Guillén; Faquiry Diaz Cala; Gustavo Arnavat

    Wharton Digital Press 2015; US$ 9.99

    The first ebook to examine the opportunities and risks for US business in Cuba since President Barack Obama announced his intention to normalize relations After President Barack Obama?s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations... more...

  • Under Pressureby Knowledge@Wharton; Sigal Barsade

    Wharton Digital Press 2015; US$ 4.99

    The new perks and policies employers are leveraging to reengage their workforce Job stress is not new, but as Knowledge@Wharton reports, global competition, downsizing, and the state of being constantly tethered to the office by technology have created disturbing trends among workers, from decreased engagement to lower productivity and lower... more...

  • Brilliant Mistakesby Paul J. H. Schoemaker

    Wharton Digital Press 2011; US$ 9.99

    Named #1 Best Business Book of 2011, by Patriot-News –PennLive.com If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a... more...

  • Financial Literacy for Managersby Richard A. Lambert

    Wharton Digital Press 2012; US$ 9.99

    The language of business In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need. In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...