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Most popular at the top

  • Sales Force Design for Strategic Advantageby Andris Zoltners; Prabha Sinha; Sally Lorimer

    Palgrave Macmillan 2004; US$ 75.00

    This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. more...

  • NATO?s Post-Cold War Trajectoryby Mark Webber; James Sperling; Martin A. Smith

    Palgrave Macmillan 2012; US$ 95.00

    Two decades since the watershed of the Cold War, this book investigates NATO's staying power. This book investigates how the Alliance has adapted and managed to attend to new roles and purposes through the lens of International Relations theory. The Alliance will continue, but will remain subject to ongoing crises and challenges of change. more...

  • Disability, Public Space Performance and Spectatorshipby Bree Hadley

    Palgrave Macmillan 2014; US$ 90.00

    In Disability, Public Space Performance and Spectatorship: Unconscious Performers , Bree Hadley examines the performance practices of disabled artists in the US, UK, Europe and Australasia who re-engage, re-enact and re-envisage the stereotyping they are subject to in the very public spaces and places where this stereotyping typically plays out. more...

  • Enterprise Programme Managementby David Williams; Tim Parr

    Palgrave Macmillan 2003; US$ 45.00

    Programme management is a new approach to maximize the likelihood of successful change management. This book describes the skills and capabilities that organizations need to develop in order to manage change programmes effectively. It is the first book to take this holistic view and includes a new chapter on programme governance. more...

  • Global Health Governance and the Fight Against HIV/AIDSby Wolfgang Hein; Sonja Bartsch; Dr Lars Kohlmorgen

    Palgrave Macmillan 2007; US$ 120.00

    The devastating effects of HIV/AIDS have propelled a multiplicity of activities at global, national and local level. This book is based on in-depth studies of the major global institutions in health, the role of pharmaceutical corporations, the functions of NGOs, and national responses to HIV/AIDS in two key case studies: Brazil and South Africa. more...

  • Che Guevaraby Helen Yaffe

    Palgrave Macmillan 2009; US$ 43.00

    Che Guevara remains an iconic figure, four decades after his death. Yet his most significant contribution - his work as a member of the Cuban government  - is rarely discussed. This book explores his impact on Cuba's economy, through fascinating new archival material and interviews. more...

  • Sensualities/Textualities and Technologiesby Dr Susan Broadhurst; Josephine Machon

    Palgrave Macmillan 2010; US$ 32.00

    This innovative collection, with essays by a range of internationally renowned scholars, reconsiders textual practices in contemporary performance, specifically focusing on the exciting exchange between text, body and technology. more...

  • Global Cosmopolitansby Linda Brimm

    Palgrave Macmillan 2010; US$ 50.00

    As globalization creates the need for leaders who transcend national borders, this book provides an insider's view of what makes them special. This is the first book to present a framework for understanding this fast-growing and influential group and it provides tools for readers to discover their own inner competitive edge. more...

  • The European Neighbourhood Policy in Perspectiveby Professor Richard G. Whitman; Professor Stefan Wolff

    Palgrave Macmillan 2010; US$ 42.00

    Contributors offer new approaches to the study of the European Neighbourhood Policy. While the main emphasis is on the empirical assessment of the impact that the ENP has had to-date and on the factors that have shaped its implementation, it also provides new theoretical and methodological perspectives on how to study this policy area. more...

  • Strategic Managementby H. Igor Ansoff

    Palgrave Macmillan 2007; US$ 100.00

    This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. more...