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Business Expert Press

Most popular at the top

  • Economic Decision Making Using Cost Databy Daniel Marburger

    Business Expert Press 2013; US$ 19.95

    A firm maximizes profits if each decision adds more to the firm?s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to ?economic theory.? This book will help you understand economic theory and much more to accurately infer... more...

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • A Primer on Microeconomicsby Thomas Beveridge

    Business Expert Press 2013; US$ 19.95

    Economics, far from being the ?dismal science,? offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice, and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life... more...

  • Business Plan Projectby David Sellars

    Business Expert Press 2009; US$ 19.95

    This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding... more...

  • Managerial Communicationby Reginald L. Bell; Jeanette S. Martin

    Business Expert Press 2014; US$ 19.95

    The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions. Focusing on theory andapplication that will help managers and future managersunderstand the practices... more...

  • Practical Solutions to Global Business Negotiationsby Claude Cellich

    Business Expert Press 2012; US$ 19.95

    One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in these markets is intense. To be globally successful, companies must learn to operate and... more...

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2014; US$ 19.95

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...

  • Surprise!by Vincent P. Magnini

    Business Expert Press 2014; US$ 19.95

    Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...

  • The ART of Responsible Communicationby David L. Remund

    Business Expert Press 2014; US$ 19.95

    Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum... more...