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Business Expert Press

Most popular at the top

  • A Profile of the Oil and Gas Industryby Linda Herkenhoff

    Business Expert Press 2013; US$ 19.95

    Oil and gas are important to every aspect of our economy, yet the oil and gas industry is distinguished by its combination of increasing demands and decreasing discovery volumes--and it is an industry shrouded in an environment of extremely volatile pricing. Although the profits enjoyed by the oil and gas industry are enormous, the industry remains... more...

  • Surprise!by Vincent P. Magnini

    Business Expert Press 2014; US$ 19.95

    Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...

  • Smart Marketingby Ahmed Al Akber

    Business Expert Press 2015; US$ 29.95

    ?There is absolutely no excuse not to have acquired more of your ideal business right after you?ve read this book.? ?Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success?to win these days,... more...

  • Leveraging Business Analysis for Project Successby Vicki James

    Business Expert Press 2015; US$ 29.95

    Only 39 percent of projects today are successful. Nearly half of the projects that fail, fail because of ?poor requirements management? (PMI 2014). Leveraging Business Analysis for Project Success explores the role of the business analyst in setting a project up for success. It informs and educates project managers, sponsors, and organization... more...

  • Market Sensing Todayby Melvin Prince; Constantinos-Vasilios Priporas

    Business Expert Press 2015; US$ 29.95

    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature?especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company?s capabilities to scan the external environment. It does this by using real time data... more...

  • Presentation Skillsby Michael Weiss

    Business Expert Press 2015; US$ 29.95

    The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to take command and deliver persuasive and entertaining pitches and presentations. The audience is the... more...

  • Dancing With The Dragonby Mona Chung; Bruno Mascitelli

    Business Expert Press 2015; US$ 29.95

    This book looks at a number of contemporary issues in relation to the current role China plays in trade investments, especially outward investments, a fairly new phenomenon in Australia, Africa, and Europe, three major strategic destinations for China. Through Eurozone crisis, Chinese investments, and migration into Europe, the authors paint a... more...

  • You're A Geniusby Steven S. Taylor

    Business Expert Press 2015; US$ 29.95

    If you want to excel at any art form, you have to master the craft. Artists spend years mastering their craft and then their whole lives working on that craft. The same is true for professional athletes. If you want to practice the art of leadership, you have to master the craft of leadership. What is the craft of leadership? Leadership is the craft... more...

  • The Agile Edgeby Brian Vanderjack

    Business Expert Press 2015; US$ 29.95

    This concise book is an effective source for understanding Agile Scrum development; why we use it and how it works. It will explain how work gets done in manageable iterations (sprints) and the team meetings that keep work on track (ceremonies). Also, since risk is a constant threat to any team-based project, managing risk in an Agile Scrum environment... more...

  • Making Sense of Iranian Society, Culture, and Businessby Hamid Yeganeh

    Business Expert Press 2015; US$ 29.95

    Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous petrochemical and manufacturing industries, which require heavy investment and development. Understanding the Iranian business environment requires a holistic... more...