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Business Expert Press

Most popular at the top

  • Building a Marketing Planby Ho Yin Wong

    Business Expert Press 2011; US$ 19.95

    The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to... more...

  • Manage Your Careerby Vijay Sathe

    Business Expert Press 2008; US$ 19.95

    This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide. The 10 Keys ensure that you can manage your... more...

  • Growing Your Businessby Robert Baron; Scott Shane

    Business Expert Press 2008; US$ 19.95

    If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the... more...

  • Managing Your Intellectual Property Assetsby Scott Shane

    Business Expert Press 2008; US$ 19.95

    This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the... more...

  • A Primer on Corporate Governanceby Cornelis A. de Kluyver

    Business Expert Press 2009; US$ 19.95

    This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing... more...

  • Conducting Market Research for International Businessby S. Tamer Cavusgil; John Riesenberger

    Business Expert Press 2009; US$ 19.95

    This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international... more...

  • A Primer on Negotiating Corporate Purchase Contractsby Patrick Penfield

    Business Expert Press 2009; US$ 19.95

    In today's world everyone is looking for cost reduction opportunities. The main opportunity to reduce costs is through negotiations with suppliers. Many companies struggle with the "methodology" in order to prepare for a negotiation. This book was written to help buyers develop a road map to negotiation success. Planning for a negotiation is an important... more...

  • Building Strategy and Performance Through Timeby Kim Warren

    Business Expert Press 2009; US$ 19.95

    This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive... more...

  • Developing Employee Talent to Performby Kim Warren

    Business Expert Press 2009; US$ 19.95

    This book outlines a critical approach to developing employee talent within your company-strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance. It is well illustrated and provides real-world examples along with action checklists... more...

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...