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Business Expert Press

Most popular at the top

  • Feasibility Analysis for Sustainable Technologiesby Scott Herriott

    Business Expert Press 2014; US$ 19.95

    Feasibility Analysis for Sustainable Technologies will lead you into a professional feasibility analysis for a renewable energy or energy efficiency project. The analysis begins with an understanding of the basic engineering description of technology in terms of capacity, efficiency, constraints, and dependability. It continues in modeling the... more...

  • Experimental Designby Bruce L. Bowerman; Richard T. O?Connell

    Business Expert Press 2014; US$ 29.95

    This book is a concise and innovative book that gives a complete presentation of the design and analysis of experiments in approximately one half the space of competing books. With only the modest prerequisite of a basic (non-calculus) statistics course, this text is appropriate for the widest possible audience. Two procedures are generally used to... more...

  • Strategic Management of Healthcare Organizationsby Jeffrey S. Harrison; Stephen M. Thompson

    Business Expert Press 2014; US$ 19.95

    Few industries are buffeted from as many strong forces as healthcare. The industry is highly regulated, thus dramatically increasing costs and sometimes even interfering with the ability to deliver healthcare. New drugs, treatments, and medical technologies are so common that keeping track of them can be overwhelming, and incorporating them into patient... more...

  • Teaching Ethics Across the Management Curriculumby Kemi Ogunyemi

    Business Expert Press 2014; US$ 19.95

    The chief executive officer (CEO) of a corporation and his or her executive team are responsible for the management of the business and its continued operating and financial success. The CEO and executive team are almost always highly compensated and the relative total compensation has mushroomed over time. Most of the compensation now is designed... more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner?s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...

  • Business Intelligence and Data Miningby Anil Maheshwari

    Business Expert Press 2014; US$ 19.95

    ?This book is a splendid and valuable addition to this subject. The whole book is well written and I have no hesitation to recommend that this can be adapted as a textbook for graduate courses in Business Intelligence and Data Mining.? Dr. Edi Shivaji, Des Moines, Iowa ?As a complete novice to this area just starting out on a MBA course I found... more...

  • The Public Relations Firmby Stacey Smith

    Business Expert Press 2015; US$ 19.95

    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output... more...

  • Improving Sales and Marketing Collaborationby Avinash Malshe; Wim Biemans

    Business Expert Press 2014; US$ 19.95

    Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel... more...

  • The Search For Best Practicesby Rob Reider

    Business Expert Press 2014; US$ 19.95

    The Search for Best Practices will help you do the right thing and in the right way in spite of organizational roadblocks. It gives a real ?how to? look to assist management and operations personnel to analyze their operations in a program of continuous improvements and on-going search for best practices so that each entity operates most economically,... more...

  • Developing Successful Business Strategiesby Rob Reider

    Business Expert Press 2014; US$ 19.95

    Developing Successful Business Strategies presents effective planning of business strategies and related budgeting concepts, and those activities necessary for the successful growth of the organization. The planning process is shown to be an integral function of developing management strategies for future growth and the gaining of competitive advantage... more...