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Business Expert Press

Most popular at the top

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • Introduction to Foreign Exchange Ratesby Thomas J. O'Brien

    Business Expert Press 2013; US$ 19.95

    As managers expand their international business operations, they are confronted by the puzzling and vexing world of foreign exchange (FX) rates. This text is designed as a resource that can help managers quickly understand and navigate the FX market. The text may be used as an introductory module in a course in international finance, whether the course... more...

  • Applied International Financeby Thomas J. O'Brien

    Business Expert Press 2013; US$ 19.95

    This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing... more...

  • Consumer Experiences and Emotion Managementby Avinash Kapoor

    Business Expert Press 2015; US$ 29.95

    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers? life. Further, the challenges that... more...

  • Quality Management in a Lean Health Care Environmentby Melissa Mannon; Daniel Collins

    Business Expert Press 2015; US$ 29.95

    Quality in a lean health care setting has one ultimate goal-to improve care delivery and value for the patient. The purpose of this book is to provide a blueprint to hospitals, healthcare organizations, leaders, and patient-facing workers with tools, training, and ideas to address quality within their organization. Examples from health care an... more...

  • Redefining Shareholder Valueby Mariana Schmid; Milan Frankl

    Business Expert Press 2015; US$ 29.95

    Measuring shareholder value has become crucial in the current economic environment, especially following the consistent pressure from institutional shareholders on companies to create shareholder value in an adverse economic environment. Maximizing the company?s value will make the company less appealing to hostile takeovers. Takeovers are a capital... more...

  • Innovation in Chinaby William H.A. Johnson

    Business Expert Press 2015; US$ 100.00

    The word innovation is often used today regarding China, as if the concept were new to the Eastern country. Most people know, however, that China was a juggernaut in creating new technologies and at one time was the innovation king of the world- but that was at least seven centuries ago! Today, the great oriental power is attempting once again to... more...

  • Working Ethically in Financeby Anthony Asher

    Business Expert Press 2015; Not Available

    ?? a must read for those wanting to craft a vocation in finance.? -- Adrian Gore, CEO, Discovery Group; ?? no better book for a student or practitioner who wants more than is usually on offer in finance courses in our universities.? -- Paul Oslington, Professor of Economics and Dean of Business, Alphacrucis College, Sydney. To develop a vocation... more...

  • Global Public Health Policiesby KV Ramani

    Business Expert Press 2015; Not Available

    This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains the innovative and intrinsic ingredients that can be applied to any human activity. The book will cover topics such as mindset and prepara- tion for... more...

  • Lean Communicationby Sam Yankelevitch; Claire F. Kuhl

    Business Expert Press 2015; Not Available

    Today, with a kaleidoscope of disruptive forces affecting business transactions, the speed of commerce, and the ferocious level of competition for consumer loyalty and business survival?the cost of an enterprise?s faulty communication can literally make or break a product. This book is an introduction to concepts associated with Lean methodologies... more...