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Business Expert Press

Most popular at the top

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2014; US$ 19.95

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...

  • Understanding the Dynamics of the Value Chainby William D. Presutti

    Business Expert Press 2013; US$ 19.95

    In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain and described it as ?a systematic way of examining all activities a firm performs and how they interact, (necessary) for analyzing the sources of competitive advantage,? and introduced the idea of ?linkages,? which was the real breakthrough in management... more...

  • Economic Decision Making Using Cost Databy Daniel Marburger

    Business Expert Press 2013; US$ 19.95

    A firm maximizes profits if each decision adds more to the firm?s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to ?economic theory.? This book will help you understand economic theory and much more to accurately infer... more...

  • Applied International Financeby Thomas J. O'Brien

    Business Expert Press 2013; US$ 19.95

    This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing... more...

  • Managerial Communicationby Reginald L. Bell; Jeanette S. Martin

    Business Expert Press 2014; US$ 19.95

    The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions. Focusing on theory andapplication that will help managers and future managersunderstand the practices... more...

  • Chinaby Stuart Strother

    Business Expert Press 2012; US$ 19.95

    Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the ?Middle Kingdom? into one of... more...

  • Managing for Ethical?Organizational Integrityby Abe Zakhem

    Business Expert Press 2012; US$ 19.95

    It was once believed that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that ?business ethics? is an oxymoron are at risk. If you are a manager, you may have been called on to actively promote ethical-organizational integrity. But this means understanding the defining principles... more...

  • Manage Your Careerby Vijay Sathe

    Business Expert Press 2008; US$ 19.95

    This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide. The 10 Keys ensure that you can manage your... more...

  • Growing Your Businessby Robert Baron; Scott Shane

    Business Expert Press 2008; US$ 19.95

    If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the... more...

  • Managing Your Intellectual Property Assetsby Scott Shane

    Business Expert Press 2008; US$ 19.95

    This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the... more...