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Business Expert Press

Most popular at the top

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Strategic Planningby Gary May

    Business Expert Press 2010; US$ 19.95

    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources... more...

  • The Chinese Entrepreneurship Wayby Julia Perez-Cerezo

    Business Expert Press 2013; US$ 19.95

    China is the second-largest economy in the world, and it stands poised to become the largest. China s geopolitical power is also developing at a stunning pace. It has been predicted that China will have more impact on the world over the next 20 years than any other country. The world order as we have known it is changing, and China is becoming its... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Capital Budgetingby Sandeep Goel

    Business Expert Press 2015; US$ 19.95

    Capital budgeting is an important part of the financial management of a business organization. It is a process that business houses use to evaluate an investment proj- ect. The decision of whether to accept or deny an investment project is capital budgeting decision. Capital budgeting is important because it determines the long-term economic and ... more...

  • Digital Marketing Managementby Debra Zahay

    Business Expert Press 2015; US$ 19.95

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords... more...

  • Marketing Your Valueby Michael Edmondson

    Business Expert Press 2015; US$ 19.95

    ?This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.? Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois ?In the tradition of ?What Color... more...

  • Better Business Decisions Using Cost Modeling, Second Editionby Victor Sower; Christopher Sower

    Business Expert Press 2015; US$ 100.00

    ?In this second edition, Vic and Chris have done an excellent job of citing the importance of accurate problem identi cation and the need for validated data input for the decision making process?a must read book for those managers responsible for making operational decisions.? - Richard Bozeman, Jr., Author and Inventor, Retired Chief of the Propulsion... more...

  • Corporate Branding in Facebook Fan Pagesby Eliane Pereira Zamith Brito; Maria Carolina Zanette

    Business Expert Press 2015; US$ 19.95

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term... more...