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Business Expert Press

Most popular at the top

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Practical Solutions to Global Business Negotiationsby Claude Cellich

    Business Expert Press 2012; US$ 19.95

    One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in these markets is intense. To be globally successful, companies must learn to operate and... more...

  • Launching a Businessby Bruce Barringer

    Business Expert Press 2013; US$ 19.95

    If you?re thinking of opening up your own business, you?ll need this book. This is a hands-on book that focuses on the tasks that you or any new business owner must complete in the first 100 days of launching a business. Think of it this way: Imagine you?ve conceived a business idea, written a business plan, raised seed capital, and are set to launch... more...

  • Supply Chain Information Technology, Second Editionby David L. Olson

    Business Expert Press 2014; US$ 19.95

    The rapid growth in computer technology providessupply chain managers with valuable tools to bettercoordinate and control their operations. This bookseeks to describe systems available to give supplychains information system support, demonstratingkey tasks with demonstrated analytic techniques.This second edition provides you with newer cases todemonstrate... more...

  • The Fundamentals of Financial Statement Analysis as Applied to the Coca-Cola Companyby Carl McGowan

    Business Expert Press 2014; US$ 19.95

    Recent stock market crises are exacerbated by investors who don?t understand what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However,... more...

  • Social Content Marketing for Entrepreneursby James M. Barry

    Business Expert Press 2014; US$ 19.95

    This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive... more...

  • Chinaby Stuart Strother

    Business Expert Press 2012; US$ 19.95

    Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the ?Middle Kingdom? into one of... more...

  • Managing for Ethical?Organizational Integrityby Abe Zakhem

    Business Expert Press 2012; US$ 19.95

    It was once believed that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that ?business ethics? is an oxymoron are at risk. If you are a manager, you may have been called on to actively promote ethical-organizational integrity. But this means understanding the defining principles... more...

  • Manage Your Careerby Vijay Sathe

    Business Expert Press 2008; US$ 19.95

    This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide. The 10 Keys ensure that you can manage your... more...

  • Growing Your Businessby Robert Baron; Scott Shane

    Business Expert Press 2008; US$ 19.95

    If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the... more...