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Business Expert Press

Most popular at the top

  • Managerial Communicationby Reginald L. Bell; Jeanette S. Martin

    Business Expert Press 2014; US$ 19.95

    The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions. Focusing on theory andapplication that will help managers and future managersunderstand the practices... more...

  • Online Marketing to Investorsby Daniel R. Valentine

    Business Expert Press 2015; US$ 19.95

    ?This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.??Helen Parris, Director of Investor Relations, G4S plc ?This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.??William... more...

  • Chinaby Stuart Strother

    Business Expert Press 2012; US$ 19.95

    Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the ?Middle Kingdom? into one of... more...

  • Managing for Ethical?Organizational Integrityby Abe Zakhem

    Business Expert Press 2012; US$ 19.95

    It was once believed that business and ethics constituted separate and mutually exclusive realms. Businesses that perpetuate such a belief or still hold that ?business ethics? is an oxymoron are at risk. If you are a manager, you may have been called on to actively promote ethical-organizational integrity. But this means understanding the defining principles... more...

  • Manage Your Careerby Vijay Sathe

    Business Expert Press 2008; US$ 19.95

    This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide. The 10 Keys ensure that you can manage your... more...

  • Growing Your Businessby Robert Baron; Scott Shane

    Business Expert Press 2008; US$ 19.95

    If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the... more...

  • Managing Your Intellectual Property Assetsby Scott Shane

    Business Expert Press 2008; US$ 19.95

    This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the... more...

  • A Primer on Corporate Governanceby Cornelis A. de Kluyver

    Business Expert Press 2009; US$ 19.95

    This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing... more...

  • Conducting Market Research for International Businessby S. Tamer Cavusgil; John Riesenberger

    Business Expert Press 2009; US$ 19.95

    This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international... more...

  • A Primer on Negotiating Corporate Purchase Contractsby Patrick Penfield

    Business Expert Press 2009; US$ 19.95

    In today's world everyone is looking for cost reduction opportunities. The main opportunity to reduce costs is through negotiations with suppliers. Many companies struggle with the "methodology" in order to prepare for a negotiation. This book was written to help buyers develop a road map to negotiation success. Planning for a negotiation is an important... more...