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Business Expert Press

Most popular at the top

  • An Introduction to Supply Chain Managementby Edmund Prater

    Business Expert Press 2013; US$ 19.95

    If you?re a manager of a supply chain operation, or a student learning about supply chain management, this book will provide not only an overview of supply chain management but also a framework for subsequent, more detailed study in various aspects of supply management. This book reviews the evolution of supply chain management concepts and discusses... more...

  • Profiting From Services and Solutionsby Valarie A. Zeithaml; Stephen W. Brown

    Business Expert Press 2014; US$ 19.95

    Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from... more...

  • U.S. Politics and the American Macroeconomyby Gerald T. Fox

    Business Expert Press 2015; US$ 29.95

    This book considers the interrelation among macroeconomic politics, macroeconomic policymakers, macroeconomic policies, and macroeconomic perform ance. This  interaction is examined using the expectational Phillips curve model, which measures macroeconomic outcomes in terms of inflation and unemployment. The  subject of macroeconomic politics... more...

  • Growing Your Businessby Robert Baron; Scott Shane

    Business Expert Press 2008; US$ 19.95

    If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the... more...

  • Building Strategy and Performance Through Timeby Kim Warren

    Business Expert Press 2009; US$ 19.95

    This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive... more...

  • Developing Winning Brand Strategiesby Lars Finskud

    Business Expert Press 2009; US$ 19.95

    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand... more...

  • Conscious Brandingby David Funk; Anne Marie Levis

    Business Expert Press 2009; US$ 19.95

    Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they... more...

  • Emerging Trends, Threats and Opportunities in International Marketingby Michael Czinkota; IIkka Ronkainen

    Business Expert Press 2009; US$ 19.95

    The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. more...

  • Achieving Excellence in Managementby Andrew Kilner

    Business Expert Press 2010; US$ 19.95

    This book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations. The sound management principles so developed can subsequently be applied to a broad range of settings for personal careers in traditional firms or in entrepreneurial or global ventures. Also, to establish... more...

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...