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The King of Madison Avenue
Palgrave Macmillan 2010; US$ 17.99Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy?s remarkable life, from his short-lived college education and undercover work during World War II... more...
David Ogilvy
Campus Verlag 2010; US$ 26.95Hauptbeschreibung Vom erfolglosen Vertreter zum erfolgreichsten und bekanntesten Werbemacher der Welt - das ist David Ogilvys Karriere. Die charismatische und humorvolle Persönlichkeit ist auch nach seinem Tod vor elf Jahren die Ikone der Werbebranche. Mit seiner Agentur Ogilvy & Mather hat er Meilensteine gesetzt und hatte Großkunden wie Siemens,... more...
Writing That Works, 3e
HarperCollins 2010; US$ 12.99Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips... more...
Privileged and Confidential
The University Press of Kentucky 2012; US$ 39.95Above the politics and ideological battles of Washington, D.C., is a committee that meets behind locked doors and leaves its paper trail in classified files. The President's Intelligence Advisory Board (PIAB) is one of the most secretive and potentially influential segments of the U.S. intelligence community. Established in 1956, the PIAB advises... more...
Modeling in the Neurosciences, Second Edition
CRC Press 2004; US$ 199.95" Provides theoretical counterpart to experimental neuroscience " Covers inclusion of molecular and cellular components in a mathematical description of the neural network " Offers theory of triadism for understanding how the brain works more...
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