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Most popular at the top

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • World Wide Raveby David Meerman Scott

    John Wiley & Sons, Inc. 2009; US$ 22.95

    A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely... more...

  • Real-Time Marketing and PRby David Meerman Scott

    Wiley 2011; US$ 24.95

    Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on... more...

  • Newsjackingby David Meerman Scott

    Wiley 2011; US$ 9.99

    IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.  Public discourse now moves so fast and so dynamically that all it... more...

  • Die neuen Marketing- und PR-Regeln im Social Webby David Meerman Scott

    Verlagsgruppe Hüthig Jehle Rehm 2014; US$ 24.61

    <h2>Wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichen</h2><br /><h3><ul><li>Zahlreiche Fallstudien und Beispiele für erfolgreiches Content Marketing</li><li>Alle Social-Media-Kanäle effektiv nutzen: Pinterest, Instagram, YouTube, Twitter,... more...

  • Get Seenby Steve Garfield; David Meerman Scott

    Wiley 2010; US$ 24.95

    The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well... more...

  • Social Media Metricsby Jim Sterne; David Meerman Scott

    Wiley 2010; US$ 24.95

    The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other... more...

  • Beyond Viralby Kevin Nalty; David Meerman Scott

    Wiley 2010; US$ 24.95

    Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...

  • Marketing Lessons from the Grateful Deadby David Meerman Scott; Brian Halligan

    Wiley 2010; US$ 21.95

    The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated,... more...

  • Tuned Inby Craig Stull; Phil Myers; David Meerman Scott

    Wiley 2011; US$ 27.95

    If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past... more...