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  • World Class Communicationby Virgil Scudder; Ken Scudder

    Wiley 2012; US$ 49.95

    Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and... more...

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