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Most popular at the top

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2008; US$ 61.95

    eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2012; US$ 27.95

    'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.... more...

  • Carcasson's African Butterfliesby PR Ackery; CR Smith; R Vane-Wright

    CSIRO Publishing 1995; US$ 130.00

    The result of more than 20 years of research and collaboration by international butterfly experts, this book is the first comprehensive catalogue to the butterfly fauna of any major tropical region and, as such, provides a basic research tool for any worker with an interest in African butterflies. Covering 3593 recognised species in 300 genera, it... more...

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