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  • The End of Business As Usualby Brian Solis

    Wiley 2011; US$ 24.95

    It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what... more...

  • What's the Future of Businessby Brian Solis

    Wiley 2013; US$ 29.95

    "In today’s rapidly changing digital environment, Darwinism is alive and well.  What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." — Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate... more...

  • Putting the Public Back in Public Relationsby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 29.99

    Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...

  • Engage!, Revised and Updatedby Brian Solis; Ashton Kutcher

    Wiley 2011; US$ 18.95

    The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • PR 2.0 in a Web 2.0 Worldby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...

  • How to Generate Effective Press Releases for Social Networksby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Social media releases: what they are, what they aren?t, and how to make the most of them.  ... more...

  • Social Networking for Promoting YOU as a Brandby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   You?re the brand. Learn how to use social media to promote your brand more effectively than ever before.... more...

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