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The End of Business As Usual
Wiley 2011; US$ 24.95It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what... more...
What's the Future of Business
Wiley 2013; US$ 29.95"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." — Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate... more...
Putting the Public Back in Public Relations
Pearson Education 2009; US$ 29.99Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that... more...
Engage!, Revised and Updated
Wiley 2011; US$ 18.95The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...
Active Storytelling
Pearson Education 2010; US$ 1.99This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...
PR 2.0 in a Web 2.0 World
Pearson Education 2010; US$ 1.99This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...
How to Generate Effective Press Releases for Social Networks
Pearson Education 2010; US$ 1.99This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren?t, and how to make the most of them. ... more...
Social Networking for Promoting YOU as a Brand
Pearson Education 2010; US$ 1.99This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You?re the brand. Learn how to use social media to promote your brand more effectively than ever before.... more...
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