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  • Primer of Public Relations Researchby Don W. Stacks

    Guilford Publications 2010; US$ 57.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...

  • An Integrated Approach To Communication Theory and Researchby Don W. Stacks; Michael B. Salwen

    Taylor and Francis 2010; US$ 100.00

    This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or... more...

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