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Most popular at the top

  • Brand Stretchby Dave Taylor

    Wiley 2006; US$ 65.00

    David Taylor's insightful and inspiring look inside the world of brand stretch reveals the real reasons for the poor success rate in this area and provides a practical programme to help boost your chances of success. The 'brand added value' approach ensures that extension efforts focus on promising and delivering compelling, competitive consumer benefits.... more...

  • Sams Teach Yourself UNIX System Administration in 24 Hoursby Dave Taylor

    Pearson Education 2002; US$ 19.99

    In the wake of the highly successful Sams Teach Yourself Unix in 24 Hours , this book focuses on the additional Unix commands that an advanced user or beginning system administrator needs to know in order to administer and maintain a Unix system. The book includes coverage of the key Unix variations: Red Hat Linux, Solaris, HP-UX, and Apple's Mac... more...

  • Wicked Cool Shell Scriptsby Dave Taylor

    No Starch Press 2004; US$ 19.95

    This useful book offers 101 fun shell scripts for solving common problems and personalizing the computing environment. Readers will find shell scripts to create an interactive calculator, a spell checker, a disk backup utility, a weather tracker, a web logfile analysis tool, a stock portfolio tracker, and much more. The cookbook style examples are... more...

  • The Naked Coachby Dave Taylor

    Wiley 2010; US$ 22.00

    According to a study by The Economist, since 2002 coaching has mushroomed with a growth rate of 40%  a year. Coaching is crying out for a leading light - and that's where David Taylor comes in. The Naked Coach illuminates and explains coaching, putting real, practical and useable tools at your fingertips. There are six distinct journeys... more...

  • Brand Visionby Dave Taylor

    Wiley 2007; US$ 54.00

    David Taylor’s third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls ‘strategy tourism’. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed... more...

  • The Complete Idiot's Guide to Growing Your Business With Googleby Dave Taylor

    Alpha Books 2005; US$ 19.95

    The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money?especially if you?re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a... more...

  • Learning Unix for Mac OS X Tigerby Dave Taylor

    O'Reilly Media 2009; US$ 15.99

    Beneath Mac OS X Tiger's easy-to-use Aqua interface lies a powerful Unix engine. Mac users know that Unix is at their fingertips, if only they knew how to access it. Learning Unix for Mac OS X Tiger provides Mac users with a user-friendly tour of the Unix world concealed beneath Mac OS X's hood and shows how to make the most use of the command-line... more...

  • Never Mind the Sizzle...Where's the Sausageby Dave Taylor

    Wiley 2010; US$ 19.95

    Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's... more...

  • The Naked Millionaireby Dave Taylor

    Wiley 2010; US$ 19.95

    This is a book about becoming a millionaire. Not throughinvestment, although you may invest the money that you make. Notthrough savings, although you will be able to have some of those.And not through betting on the 4.10 at your local race track. Thisis a 'how to' book like no other, with seven possible paths, allleading to the same outcome. This... more...

  • Learning Unix for OS Xby Dave Taylor

    O'Reilly Media 2012; US$ 21.99

    Think your Mac is powerful now? Author Dave Taylor shows you how to get much more from your system by tapping into Unix, the robust operating system concealed beneath OS X?s beautiful user interface. Mountain Lion puts more than a thousand Unix commands at your fingertips - for finding and managing files, remotely accessing your Mac from other computers,... more...