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Kmart's Ten Deadly Sins
Wiley 2003; US$ 36.95An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with... more...
The Unofficial Guide to Marketing Your Small Business
Wiley 2006; US$ 18.99From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business... more...
The Complete Idiot's Guide to 40,000 Baby Names, 2nd Edition
DK Publishing 2005; US$ 14.95From Atticus to Zuzu With 10,000 additional names and 50 additional lists (200 total), this latest edition is the most comprehensive guide to naming newborns on the market, and the most fun! With specialized lists, from world leaders to favorite characters from children's literature, biblical figures to Wiccan/ Gothic/Vampire names, Olympic medalists... more...
The Pocket Idiot's Guide to Home Buying Checklists
DK Publishing 2009; US$ 9.95Smart shopping in a buyer's market. It's a buyer's market out there. But with so many homes for sale, buyers can be overwhelmed by choice. How can they be certain they're making the right decision? The answers are here in this easy-to-use book of checklists focusing on every single aspect of the home buying procedure, from where to start looking... more...
The Complete Idiot's Guide to Vision Boards
DK Publishing 2009; US$ 17.95Train the brain with visions of success for this book.... A Vision Board is a board for pasted images representing goals the creator wants to accomplish, made so that he or she might attain them. They are garnished with everything from photographs to 3-D objects. This book shows the steps to: imagining the desired results (from the perfect mate... more...
The Complete Idiot's Guide to Selling Your Crafts on Etsy
DK Publishing 2013; US$ 17.95Etsy is a wildly popular website where crafters and craftsmen alike have discovered a portal where they can market and sell their handmade wares - literally around the globe. According to the latest stats from Etsy, there are over 14 million registered members, over 800,000 shops, over 39 million unique visitors each month, and transactions spanning... more...
The Unofficial Guide to Starting a Small Business
Wiley 2004; US$ 16.99The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business... more...
The Complete Idiot's Guide to Webkinz
DK Publishing 2008; US$ 12.95A guide for parents on the latest kid craze. Wildly popular, Webkinz® are the must-have toy for every five- to twelve- year old. Presented in a highly intuitive, handbook-style organization, here is the first guide on this sought after stuffed animal. It enables parents to quickly and efficiently find the critters they're looking for, learn... more...
The Complete Idiot's Guide to Graphic Design
Alpha Books 2008; US$ 24.95If you can dream it, you can design it. Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot?s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements... more...
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