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Most popular at the top

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Media Today, Third Edition, 2010 Updateby Joseph Turow

    Taylor and Francis 2010; US$ 89.95

    Media Today puts students at the center of profound changes in the twenty-first century media world ? from digital convergence to media ownership ? and gives them the skills to think critically about how these changes affect their lives. In the 2010 Update to Media Today, over 40% of the textboxes and photos were updated to reflect the latest... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2011; US$ 93.95

     Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2013; US$ 89.95

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book?s media systems approach helps students to look... more...

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