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Most popular at the top

  • Breaking Up Americaby Joseph Turow

    University of Chicago Press 2007; US$ 25.00

    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race,... more...

  • Media Todayby Joseph Turow

    Taylor and Francis 2013; US$ 89.95

    "Turow?s Media Today: Mass Communication in a Converging World , now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There?s a companion website, too, and a password-protected website... more...

  • Cultural Suturesby Lester D. Friedman; Jonathan Michel Metzl; Arthur L. Caplan; Joseph Turow; Otto F. Wahl

    Duke University Press 2004; US$ 94.95

    A collection of essays on medicine and media from newspapers through film, television, and computers. more...

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