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Branded Nation
Simon & Schuster 2004; US$ 20.99Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...
Shopping for God
Simon & Schuster 2007; US$ 26.00Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...
Look Away Dixieland
LSU Press 2011; US$ 19.95In Look Away, Dixieland Vermont-native James Twitchell sets out from his home in Florida on the inauguration day of America's first black president to find the ?real? South and to try to figure out the truth about his illustrious ancestor, Marshall Harvey Twitchell?a carpetbagger and a victim of the Coushatta Massacre (having both his arms shot off),... more...
Shopping for God
Simon & Schuster 2007; Not AvailableNot so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...
Branded Nation
Simon & Schuster 2004; Not AvailableBranding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...
Branded Nation
Simon & Schuster 2004; Not AvailableBranding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...
Shopping for God
Simon & Schuster 2007; Not AvailableNot so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...
Living It Up
Columbia University Press 2005; US$ 49.99Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as... more...
Where Men Hide
Columbia University Press 2006; US$ 27.99"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken... more...
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