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Most popular at the top
- Simon & Schuster 2004; US$ 20.99
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...
- Simon & Schuster 2007; US$ 20.99
Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...
- LSU Press 2011; US$ 19.95
In Look Away, Dixieland Vermont-native James Twitchell sets out from his home in Florida on the inauguration day of America's first black president to find the ?real? South and to try to figure out the truth about his illustrious ancestor, Marshall Harvey Twitchell?a carpetbagger and a victim of the Coushatta Massacre (having both his arms shot off),... more...
- Columbia University Press 2012; US$ 54.99
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as... more...
- Columbia University Press 2014; US$ 18.99
There are close to 8.5 million RVs on the U.S. highways and roads today, and if you are a man in your fifties, there is a good chance you have owned or are about to own a recreational vehicle. Winnebago Nation is a light-hearted look at the culture and industry behind the yearning to spend the night in one?s car. For the young, the roadtrip is a coming-of-age... more...
- Columbia University Press 2006; US$ 27.99
"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken... more...
- Rowman & Littlefield Publishers 2003; US$ 38.99
In the past fifty years, the standard of living in most industrialized nations has risen dramatically, but the number of people describing themselves as content has remained steady or fallen. The result has been a growing desire to regain some of the virtues of simpler times, whether by forgoing luxuries, switching careers, or returning to nature.... more...