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Most popular at the top

  • Branded Nationby James B. Twitchell

    Simon & Schuster 2004; US$ 20.99

    Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...

  • Shopping for Godby James B. Twitchell

    Simon & Schuster 2007; US$ 26.00

    Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...

  • Look Away Dixielandby James B. Twitchell

    LSU Press 2011; US$ 19.95

    In Look Away, Dixieland Vermont-native James Twitchell sets out from his home in Florida on the inauguration day of America's first black president to find the ?real? South and to try to figure out the truth about his illustrious ancestor, Marshall Harvey Twitchell?a carpetbagger and a victim of the Coushatta Massacre (having both his arms shot off),... more...

  • Shopping for Godby James B. Twitchell

    Simon & Schuster 2007; Not Available

    Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...

  • Branded Nationby James B. Twitchell

    Simon & Schuster 2004; Not Available

    Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...

  • Branded Nationby James B. Twitchell

    Simon & Schuster 2004; Not Available

    Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical... more...

  • Shopping for Godby James B. Twitchell

    Simon & Schuster 2007; Not Available

    Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our... more...

  • Living It Upby James B. Twitchell

    Columbia University Press 2012; US$ 49.99

    Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as... more...

  • Winnebago Nationby James B. Twitchell

    Columbia University Press 2014; US$ 18.99

    There are close to 8.5 million RVs on the U.S. highways and roads today, and if you are a man in your fifties, there is a good chance you have owned or are about to own a recreational vehicle. Winnebago Nation is a light-hearted look at the culture and industry behind the yearning to spend the night in one?s car. For the young, the roadtrip is a coming-of-age... more...

  • Where Men Hideby James B. Twitchell; Ken Ross

    Columbia University Press 2006; US$ 27.99

    "If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken... more...