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Most popular at the top

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Erica Marcus Newsday What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations. more...

  • Call of the Mallby Paco Underhill

    Simon & Schuster 2004; US$ 15.00

    John B. Menzer Executive Vice President and President/CEO, International Division, Wal-Mart Stores, Inc. A most amusing and unique view of the mall culture. A fascinating look at its customers, retailers, and mall developers. Once again, Paco Underhill has broken new ground with his thought provoking insights. Well done. more...

  • What Women Wantby Paco Underhill

    Simon & Schuster 2010; US$ 15.99

    PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    "A page-turner" - Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." - Fast Company ?Lindstrom ? has an encyclopedic knowledge of advertising history and an abundance of real-world business experience? - The Washington Post ?Martin Lindstrom, the boy wonder of branding, tells... more...

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