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  • Digital Marketingby Jerry Wind; Vijay Mahajan

    Wiley 2002; US$ 50.00

    The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University... more...

  • Convergence Marketingby Yoram (Jerry) R. Wind; Vijay Mahajan

    Pearson Education 2001; US$ 29.00

    This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all... more...

  • The Power of Impossible Thinkingby Yoram (Jerry) R. Wind; Colin Cook

    Pearson Education 2006; US$ 19.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. 50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction... more...

  • The Power of Impossible Thinkingby Yoram (Jerry) R. Wind; Colin Crook; Robert E. Gunther

    Pearson Education 2004; US$ 25.99

    This book is about getting better at making sense of the world...so you can make decisions that respond to reality , not some obsolete model of reality. Drawing on the latest neuroscientific research and their experience with corporate transformations, Jerry Wind and Colin Crook explain how your mental models stand between you and reality,... more...

  • Competing in a Flat Worldby Victor K. Fung; William K. Fung; Yoram (Jerry) R. Wind

    Pearson Education 2007; US$ 29.99

    ?This is essential reading for anyone seeking to compete?and succeed?in the fl at world.? ? John Hagel, Chairman of Deloitte Center of Innovation   ? Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don?t control and doing... more...

  • Making Better Senseby Yoram (Jerry) R. Wind; Colin Crook

    Pearson Education 2010; US$ 2.99

    This is the eBook version of the printed book. This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert Gunther. Available in print and digital formats.   Understand the mental models you use to view... more...

  • Embrace the Outlierby Yoram (Jerry) R. Wind; Colin Crook

    Pearson Education 2010; US$ 2.99

    This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.   How to start seeing what you usually miss?and open yourself to the powerful new ideas that... more...

  • Does It Feel Right? Develop the Intuition to Act Quicklyby Yoram (Jerry) R. Wind; Colin Crook

    Pearson Education 2010; US$ 2.99

    This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.   Learn how to hone your intuition so you can rely on it more confidently.   Your... more...

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