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- Taylor and Francis 2012; US$ 150.00
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles... more...
- Taylor and Francis 2012; US$ 150.00
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. more...
- Taylor and Francis 2013; US$ 62.95
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and improving old marketing strategies and creating new marketing... more...
- Scribner 2010; US$ 20.00
Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century Winston Churchill As a visionary, statesman, and historian, and the most eloquent spokesman against Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century.... more...
- Taylor and Francis 2012; US$ 140.00
Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness- and therefore business- by marketing your firm to employees so they can more effectively serve outside customers and consumers. more...
- Taylor and Francis 2013; US$ 150.00
Managing Sales Professionals cuts to the critical specifics for business owners, consultants, and sales managers. In a practical “how-to” approach, readers can find realistic methods to plan, organize, staff, operate, and evaluate a sales force and its activities. The author integrates the marketing mix as it relates to selling and then delves into... more...
- Taylor and Francis 2013; US$ 63.95
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided in How Consumers Pick a Hotel to make your hospitality... more...
- Taylor and Francis 2013; US$ 72.95
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management... more...
- Taylor and Francis 2013; US$ 120.00
Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers' satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide... more...
- Taylor and Francis 2013; US$ 49.95
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing.... more...