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- Taylor and Francis 2016; US$ 67.95
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable... more...
- Taylor and Francis 2012; US$ 54.95
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles... more...
- Taylor and Francis 2014; US$ 54.95
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and ?word of mouth? from satisfied clients. more...
- Taylor and Francis 2013; US$ 62.95
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies... more...
- Taylor and Francis 2012; US$ 54.95
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. more...
- Taylor and Francis 2013; US$ 54.95
Alignment: A Provider?s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distinguish your company or practice from the competition, this... more...
- Taylor and Francis 2014; US$ 49.95
Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician?s Guide to Managed Behavioral Care, called ?a survival kit? and ?must reading,? helps clinicians develop and market professional services attuned to the needs of managed care systems, manage the utilization process, and reshape an office practice or... more...
- Taylor and Francis 2013; US$ 47.95
Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers?satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide... more...
- Taylor and Francis 2013; US$ 72.95
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management... more...
- Taylor and Francis 2014; US$ 63.95
Make sense of the managed care systems that dominate the world of EAP professionals and programs today! Employee Assistance Programs in Managed Care gives you a valuable overview of modern employee assistance programs. It compares and contrasts EAPs with managed behavioral care products and examines how EAPs are often provided in conjunction with... more...