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- Taylor and Francis 2012; US$ 150.00
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles... more...
- Taylor and Francis 2012; US$ 150.00
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty. more...
- Taylor and Francis 2013; US$ 62.95
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies... more...
- Taylor and Francis 2014; US$ 140.00
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and ?word of mouth? from satisfied clients. more...
- Scribner 2010; US$ 20.00
Here, in his own words, are the fascinating first thirty years in the life of one of the most provocative and compelling leaders of the twentieth century Winston Churchill As a visionary, statesman, and historian, and the most eloquent spokesman against Nazi Germany, Winston Churchill was one of the greatest figures of the twentieth century.... more...
- Taylor and Francis 2012; US$ 140.00
In today's business world, competence is no longer enough in an employee-competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness- and therefore business- by marketing your firm to employees so they can more effectively serve outside customers and consumers.... more...
- Taylor and Francis 2013; US$ 150.00
This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is... more...
- Taylor and Francis 2013; US$ 63.95
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and... more...
- Taylor and Francis 2013; US$ 72.95
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully utilize automation, how to update crisis management... more...
- Taylor and Francis 2013; US$ 53.95
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are,... more...