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Most popular at the top

  • Brand Media Strategyby Antony Young

    Palgrave Macmillan 2010; US$ 28.99

    From YouTube to Facebook to the iPhone, today?s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what?s working, what?s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores... more...

  • Profitable Marketing Communicationsby Antony Young; Lucy Aitken

    Kogan Page 2007; US$ 39.95

    Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications... more...

  • The Physical Geography of South Americaby Thomas T. Veblen; Kenneth R. Young; Antony R. Orme

    Oxford University Press, USA 2007; US$ 119.99

    The Physical Geography of South America, the eighth volume in the Oxford Regional Environments series, presents an enduring statement on the physical and biogeographic conditions of this remarkable continent and their relationships to human activity. It fills a void in recent environmental literature by assembling a team of specialists from within... more...

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