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  • Writing and Producing Radio Dramasby Esta de Fossard

    SAGE India 2004; US$ 38.95

    Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical... more...

  • Writing and Producing for Television and Filmby Esta de Fossard; John Riber

    SAGE India 2005; US$ 38.95

    Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing... more...

  • Using Edu-Tainment for Distance Education in Community Workby Esta De Fossard

    SAGE India 2008; US$ 49.95

    It has long been known that carefully constructed programs delivered through the. media, such as radio, television and, more recently, Internet can have a profound. effect on social development and behavior. There is, however, increasing acknowledgment. that media programming alone is not enough to sustain beneficial behavior change. There is a clear... more...

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