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  • DK Essential Managers: Marketing Effectivelyby Moi Ali

    Dorling Kindersley 2001; US$ 7.00

    Learn all you need to know to improve your marketing skills, from researching and analyzing customers'' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing... more...

  • Marketing Effectivelyby Moi Ali

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends improving your competitiveness exploiting new opportunities and developing a winning marketing... more...

  • Effective Public Relationsby Moi Ali; Adele A. Hayward

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information, whether writing news releases or organising... more...

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