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Most popular at the top
- Springer US 2006; US$ 169.00
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition... more...
- ABC-CLIO 2003; US$ 84.00
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics,... more...
- Palgrave Macmillan 2010; US$ 120.00
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. more...
- Taylor and Francis 2014; US$ 47.95
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. more...
- Palgrave Macmillan 2014; US$ 45.00
Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries. more...
- World Scientific Publishing Company 2010; US$ 30.00 US$ 24.60
Under the label of the socialist market economy with Chinese characteristics, the Chinese Government has made a firm commitment to economic reform, though still retaining tight political control. Thus, under conditions of liberal economic systems and autocratic rule, a new capitalist system is emerging in China; its top companies are managed by private... more...
- Emerald Group Publishing Limited 2016; US$ 199.00
Constituting over two-thirds of the worlds population and one-fifth of its GDP, the emerging markets are expected to continue to impact the worlds new economic order, ushering in changes in economic thought, management philosophy, global operations, and financial flows. Given their importance to the global economy, the emerging markets... more...
- Springer US 2006; US$ 169.00
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets contain 80% of the world's population and some 75% of its trade growth in the foreseeable... more...
- World Scientific Publishing Company 2005; US$ 56.00 US$ 45.92
This pioneering book offers a unique constellation of essays focused on the important social and economic changes affecting educational institutions in China. It provides an in-depth examination of the potential and obstacles for business and management education in the world's second largest economy and most populated country. This volume is an essential... more...
- Taylor and Francis 2014; US$ 59.95
Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. Compiled in association with the Center for International Business Education and Research, this comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions... more...