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  • The SAGE Handbook of Advertisingby Gerard J. (Joseph) Tellis; Tim Ambler

    SAGE Publications 2007; US$ 75.00

    Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. more...

  • Doing Business in Chinaby Tim Ambler; Morgen Witzel; Chao Xi

    Taylor and Francis 2008; US$ 43.95

    Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The... more...

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