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Au Contraire!
Nicholas Brealey Publishing 2010; US$ 29.95Written for anyone interested in or interacting with the French, the second edition of Au Contraire!: Figuring Out the French unearths the often-invisible cultural forces that govern behavior. Gilles Asselin and Ruth Mastron draw upon their own experiences as consultants and trainers, as well as that of expatriate students and professionals, to offer... more...
Au Contraire!
Nicholas Brealey Publishing 2010; US$ 24.78When Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafes and supermarkets. At the launch of Euro Disney in Paris, Mickey Mouse was "greeted" by angry protesters hurling tomatoes and eggs. What went wrong? As a culture, the French are fiercely independent yet romantic, conservative... more...
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