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  • To the Desert and Backby Philip H. Mirvis; Karen Ayas; George Roth

    Wiley 2003; US$ 32.00

    Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new division... more...

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