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  • Conjointanalyseby Daniel Baier; Michael Brusch

    Springer Berlin Heidelberg 2009; US$ 69.99

    Die Conjointanalyse ist ein wichtiges Marketing-Instrument, mit dem man die Kundenorientierung verbessern, die Marktabdeckung, Umsätze und Gewinne bei den eigenen Produkten steigern sowie neue Sachgüter und Dienstleistungen erfolgreich in Märkten platzieren kann. Dieses Buch präsentiert umfassend Methoden, Anwendungen und Praxisbeispiele zu diesem... more...

  • Data Analysis and Decision Supportby Daniel Baier; Reinhold Decker; Lars Schmidt-Thieme

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG 2006; US$ 169.00

    Presents advances in data analysis and decision support and gives an actual overview on the interface between mathematics, operations research, statistics, computer science, and management science. Areas that receive considerable attention in the book are discrimination and clustering, multidimensional scaling, data mining and more. more...

  • Innovations in Classification, Data Science, and Information Systemsby Daniel Baier; Klaus-Dieter Wernecke

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG 2006; US$ 179.00

    The volume presents innovations in data analysis and classification and gives an overview of the state of the art in these scientific fields and relevant applications. Areas that receive considerable attention in the book are discrimination and clustering, data analysis and statistics, as well as applications in marketing, finance, and medicine. The... more...

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