The Leading eBooks Store Online
for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader...
Most popular at the top
The Marketing Book
Taylor and Francis 2012; US$ 62.95This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses... more...
The Marketing Manual
Taylor and Francis 1998; US$ 54.95The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there?... more...
Marketing's Domain
Emerald Group Publishing Limited 2002; US$ 199.00Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . . and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are... more...
Marketing Theory
SAGE Publications 2010; US$ 70.00Building on the popularity of the first edition published in 2000, Michael J Baker has teamed up with co-editor Michael Saren to produce a fully updated Second Edition of the marketing theory text. more...
The Marketing Book
Taylor and Francis 2007; US$ 69.95The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to... more...
Interpreting the Peace
Palgrave Macmillan 2012; US$ 85.00Analysing the issues of language that faced international forces carrying out peace operations in Bosnia-Herzegovina in the 1990s, this book examines how differences of language were an integral part of the conflicts in the country and in what way the multinational UN and NATO forces faced their own problems of communication and language support. more...
The Role of Communication in Learning To Model
Taylor and Francis 2002; US$ 49.95In this book, a number of experts from various disciplines take a look at three different strands in learning to model. They examine the activity of modeling from disparate theoretical standpoints, taking into account the individual situation of the individuals involved. The chapters seek to bridge the modeling of communication and the modeling of... more...
Extending the Horizons
Springer-Verlag New York Inc 2007; US$ 129.99Presents the research in design and analysis of algorithms, computational optimization, heuristic search and learning, modeling languages, parallel and distribution computing, simulation, computational logic and visualization. This book emphasizes a variety of novel applications in the interface of CS, AI, and OR/MS. more...
Calling for Help
John Benjamins Publishing Company 2005; US$ 180.00Telephone helplines have become one of the most pervasive sites of expert-lay interaction in modern societies throughout the world. Yet surprisingly little is known of the in situ , language-based processes of help-seeking and help-giving behavior that occurs within them. This collection of original studies by both internationally renowned and emerging... more...
Every Leader Is an Artist
McGraw-Hill Companies,Inc. 2012; US$ 22.00Every Leader Is an Artist makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist: intention, focus, authenticity, skill, and imagination. more...









