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  • Words that Sell, Revised and Expanded Editionby Richard Bayan

    McGraw-Hill Education 2006; US$ 16.95

    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this... more...

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