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Martin Beck-Burridge

Most popular at the top

  • Sports Sponsorship And Brand Developmentby Martin Beck-Burridge; Jeremy Walton

    Palgrave Macmillan 2001; US$ 106.00

    Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand... more...

  • Britain's Winning Formulaby Martin Beck-Burridge; Jeremy Walton

    Palgrave Macmillan 1999; US$ 105.00

    The international financial value of Grand Prix racing has grown substantially in recent years. This book will focus upon the massive size, value, importance and impact of the industry. It will also investigate the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their... more...

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