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  • Hey, Whipple, Squeeze Thisby Luke Sullivan; Sam Bennett

    Wiley 2012; US$ 19.95

    The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories... more...

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